DAVE RAMSEY SMALL BUSINESS
babm.com/smallbusiness
Dave Ramsey is a personal money management expert, popular national radio personality and the author of three New York Times bestsellers - The Total Money Makeover, Financial Peace Revisited and More Than Enough. Ramsey offers life-changing, financial advice as host of a nationally syndicated radio program, The Dave Ramsey Show, which is heard by 4.5 million listeners each week on 450 radio stations throughout the U.S. His syndicated column, Dave Says, in more than 300 print and online worldwide.
DaveRamsey.com
28 | NOV/DEC 2011
THE KEY TO BEING A GREAT SALESMAN?
Dear Dave, What’s the key to becoming a great salesman? Brent
DEAR BRENT,
babm.com/smallbusiness
FAST FACTS Dave’s
newest book, EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches, at
daveramsey.com.
I can sum it up in one word – serving. And don’t think for a second that serving means being subservient. I’m talking about being proactive, and making an effort to ensure that customers and potential customers alike are served well. Serving means you’re excited about what you have to offer, and you believe you’ve got a great product at a great price. It means you’re determined your customer is going to have a great experience, and if you happen to hit a bump in the road you will take care of it in a way that will make them forget it ever happened. Serving is an attitude. You have to provide goods or services in a way that makes your customers willing to trade their time or money – things that are very precious to them – to interact with you and your business. You can pressure people if you want, but that’s going to lead to a dull and frustrating life of one-shot deals. But if you serve people well, you’ll not only have clients for life but they’ll also send all of their friends your way.
If you help enough people, Brent, and make that your first order of business, you’ll never have to worry about money. That’s a different attitude, isn’t it? But I’ve got news for you – it works! —Dave
WHAT SHOULD I PAY THEM?
Dear Dave, I’m in the process of opening a business with volunteers until I can pay them. How should I plan for their salaries? Marie
DEAR MARIE,
When I opened my business years ago I had two team members. One of them got a tiny, little salary and the other was on straight commission. You kill it, drag it in, and you eat it. He knew if he didn’t kill something that he was going to get skinny in a hurry. That guy is still with me today, and I promise you he’s eating very well! I think the best idea is to share what they bring in with them. If possible, structure some kind of commission into the deal, maybe with a small base. But you’ve got to start with small salaries. Your first few hires will be the hardest, because the money’s so tight in the early stages. —Dave
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