FEATURE STORY babm.com/featurestory


8 | NOV/DEC 2011


When Bill Cavalieri, Sr. worked in the insurance industry he saw firsthand the rising costs of premiums that were a result of too much lost time in the workplace due to lower back injury and strain. Then, as many of us have experienced, an old sports injury continued to build into chronic lower back pain. Time off of work and in the physician’s office resulted in a diagnosis of soft tissue


extensive JAMA study and subsequent conversations with orthopedic surgeons and further research clarified that the elastic back braces that so many of us have purchased at the drug store when in search of support and pain relief, are proven not effective. Cavalieri sat down with his family and they decided to take matters in their own hands. “Having experienced severe back pain most of my life, I was in constant search of a solution. No matter what the promise, nothing seemed to really work and my frustration was growing. We knew it was time to think out of the box and take the initiative,” shared Cavalieri.


Years of research have resulted in the creation of a very impressive product that has the potential to end or greatly reduce lower back pain for millions of


strain and the typical protocol in this scenario is medication for pain and muscle relaxation, anti inflammatories, and bed rest. In this common scenario, many of us find ourselves having to make the choice of losing over 40% of our wages, if not more, or having to forgo the recommendations to take the medication and rest and, instead, be active at work. Unfortunately, Cavalieri’s son, Robert, had a more serious back injury which resulted in a body cast for eight months. As they did their best to find comfort through the healing process, Bill Cavalieri, Sr. began to research and take interest in the design and effectiveness of the existing back belts you see being worn by employees who are typically lifting merchandise, furnishings or equipment at their jobs. The belts are large, elastic, have shoulder straps and are very cumbersome; sometimes they are not even fastened in front due to how uncomfortable and hot they make the wearer. A previous


sufferers. The LifeBack® Lower Lumbar Support is FDA registered,


patented and scientifically proven. It has changed the lives of nearly 100,000 people, is Medicare approved and is made in the USA. The Cavalieri family teamed up with doctors, chiropractors, scientists, clinical facilities and design engineers and produced an answer that can be life-changing for lower back pain sufferers. The LifeBack®


Lower Lumbar Support reduces back pain by using a unique design with dual-plate “centering” technology, creating a perfectly balanced center of gravity that evenly redistributes weight-bearing force and shifts it to the bony part of the spine, away from the sensitive discs and nerve-rich soft tissue where pain can accumulate. Considerably smaller and lightweight in size than the typical elastic belts you have seen in home improvement stores, the LifeBack®


Lower Lumbar Support is more comfortable and is easily concealed under regular clothing. The slim ergonomic


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