15 16
17
Use local materials and services: Local sourcing helps eliminate excess
transportation, while also supporting the community.
Find new materials: Investigate non-obvious alternatives. The
greener option may not have a much higher cost, and might also be used as a green marketing hook.
Conduct a life-cycle assessment: Cur- rent manufacturing processes might include unnecessary steps or materials; as- sessing product life cycles can identify cost or time savings.
18 19
Combine processes: Analyze how combining two or more operations
may save time, money and energy.
Maintain equipment at maxi- mum efficiency: Regularly clean equipment fans and filters and stick to a maintenance schedule. Well-maintained equipment delivers increased efficiency and prolonged life.
20 21
22
Use waste: Can any waste be used in any way as a resource?
Make something green: Take an ev- eryday item and create a green ver-
sion of it. New niches pop up all the time.
Collect rainwater: Install recycling equipment to irrigate landscaping.
Find used, 55-gallon drums instead of purchasing new containers, and practice xeriscaping to decrease water require- ments indoors and out.
Going green in business can go hand-in- hand with making more money, through cost savings, increased sales or both. Com- municating your green messages also helps create compelling arguments for customers to choose to do business with you, and might just lead to opening up new markets for your products or services.
Derek Markham is a regular contributor to
GreenMarketing.tv, the basis for this piece. Connect through his website at
NaturalPapa.com.
www.harnessdelsol.com
communitysnapshot
Energy Saving Options from Better Heat & Light B
etter Heat & Light, located in Bristol, Connecticut, assists its customers by pro- viding a variety of energy saving options and products. It began for owner Jim
Parrott in 1985 after searching for energy-efficient alternatives for his own home. He discovered the Direct Vent hot air furnace system, designed to operate in the living space and cut the cost of heating by more than 50%. After one winter he was ‘hooked.’
In 1998, the Solatube—a tubular, high performance, day-lighting system—was added to the product line. An innovative, reasonably priced way to bring natural light into your home, the Solatube is leak-proof and is used commercially as well. In addition to a Tankless Water Heater, another product to consider is the
Solarstar, which is a solar powered attic fan that helps balance temperatures in the home and making it easier to cool in summer and to heat in winter. Better Heat & Light welcomes everyone to visit their showroom and learn more about these affordable, energy saving options. “As people begin to adapt to this new world of dramatically higher fuel and energy costs, we hope to grow our business by helping and sharing some of the solutions we offer.”
Contact Better Heat & Light, 80 South Street, Bristol, CT 06010. 860-582-8512. Better-
HeatandLight@yahoo.com.
www.BetterHeatandLight.com.
These are exciting times for renewable energy and we look forward to sharing with you.
• Solar electric could save you money in just a few months. • Cost effective materials & incentives make solar a viable investment.
• Quality materials & installations with factory support. • Low profile, architecturally appealing panels. • Building integrated solar. • Finance & lease programs available.
877-786-9798 PO Box 26, Lebanon CT 06249 Lic# 0554614
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natural awakenings October 2011 23
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