Casey Jones Talks Parking By Casey Jones
Someone asked me a few months back if, along the way, I had ever
envisioned myself as Chairman of the Board of the International Parking Institute (IPI). The answer was, “No, I didn’t.” Like many of my colleagues, I backed into park- ing as a career, and while I never planned for it, I wouldn’t have it any other way. I take great pride in my own profes-
sionalism and in my involvement with the IPI. It’s where I’ve met countless other professionals who work every day to improve their own businesses or depart- ments and the standing of the parking industry as a whole. For its part, the IPI has grown by leaps
and bounds over the last few years, and I’m honored to serve as its chair during another period of growth and expansion. Spend any time at one of our confer-
ences or events and you’re sure to hear us say, over and over, that “parking mat- ters.” For one thing, Parking Matters is IPI’s industry-wide program for advanc- ing the parking profession through proac- tive, integrated public relations and mar- keting. For another, it’s a phrase we truly believe in. Parking matters to everyone, no mat-
ter where you are or what you do for a liv- ing. It’s an integral, crucial piece of the transportation puzzle that affects businesses in every sector, location and specialty, and plays a huge part in the lives of people around the world. Hand-in-hand with that effort is a renewed focus on profes-
sional development and learning. You’ve seen this over the past year through IPI’s conference educational programming – more than 2,400 people traveled to the 2011 IPI Conference & Expo in Pittsburgh, and I’ve heard from many about their plans to be
Parking is an integral, crucial piece of the transportation puzzle.
with us in Phoenix in 2012 – on-site training and webinars, which have proven tremendously popular and useful. It’s no wonder: Participants can take part in IPI webinars from their own desks or conference rooms and educate everyone from the newest front-line worker to the seasoned CEO on trends, tech- nology and new industry information. I’m proud to say the IPI is about to take that sort of profes-
sional development a huge step forward, with the introduction of online distance learning programs through its e-Learning Center. Allowing professionals to learn at their own pace and with-
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out leaving their offices, these parking-specific courses are designed to broaden the knowledge base of everyone in the industry. Participants can queue up lessons whenever they fit into their busy schedules, and earn certificates of completion in areas as varied as customer service and conflict resolution, tech- nology trends, and on- and off-street parking management. Of course, the IPI will continue to offer on-site training pro-
grams, seminars and First Observer training, both on a national level and through our allied state and regional associations. These new learning opportunities were designed to supplement our existing selection, offering a terrific new delivery method for valuable information, and strengthening our relationships with our partners around the globe. The IPI also continues sharing the good news about the
parking industry, through our own publications and the main- stream media. In recent months, parking professionals and the IPI have been quoted in an array of media reports, from
msnbc.com and The New York Times’ Wheels blog to Today’s Facility Manager and dozens more trade and consumer publi- cations. As IPI Chairman, I’ve enjoyed my interviews with these
and other news organizations and plan to continue talking with the media about the great things going on in parking. The IPI continues to be the parking industry’s No. 1
Parking Today
www.parkingtoday.com
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