e-FOREX : INTERVIEW


towards a customer relationship model based around empowering clients and helping them to extract more value from research, risk and advisory services? Yes. Clients demand more from their FX providers and as such the role is moving away from just the “basic transactional process” towards offering more sophisticated value added services in a number of ways; for example the need to provide more specific eFX solutions that are more effective in managing clients execution needs beyond what is available in the standard single- and multi-bank platforms. Electronic platforms are growing in sophistication and are an effective way of delivering trade ideas, research and pre-trade analytics. Tey are however just part of the client offering and most effective when provided in conjunction with traditional channels where clients still embrace the model of talking to key Sales, Research and Traders.


Over the coming months e-Forex is going to be focusing on how alternative new digital media channels, including mobile applications and Social Media Investment Networks are being applied across both the Institutional and Retail FX markets to enhance and enrich client relationships. How do you view Social Media in the context of helping to deliver e-FX solutions and potentially adding value for clients?


Demand for richer multimedia experiences in trading environments is now crossing over more consistently from the consumer space. Clients still value fast, reliable pricing most of all, but the decision-support space can be significantly enhanced with value-added information delivered in context. Customers expect a consistent experience whether they are trading on their desktop or using their mobile device. It remains vitally important to support all relevant mobile platforms and not to try to force customers to choose technology brand. Developments in social media investment


74 | october 2011 e-FOREX


networks are being driven largely by the retail side at present. Tey are likely to continue to build momentum overall but it is very unclear which model and platform(s) will become most significant. We continue to keep a keen eye on all developments in the social media investment network including Twitter- style platforms in general.


Traditionally HSBC has maintained a competitive edge in FX by leveraging your strong brand, balance sheet and emerging markets expertise. Looking ahead, how will you look to differentiate your services in the electronic FX space?


Differentiating for HSBC is first about ensuring that our core set of services are competitive and then making sure that the information and ideas from our global network are effectively distributed and giving our clients access to the liquidity in these local markets. Tis is especially true of the emerging markets space and its associated products. We must ensure our platform is simple and easy to use for every location and, through our product offering, deliver our local expertise globally.


One final question on metals. Gold – is it a buy or sell in your opinion?


Tat depends on your investment horizon. On a longer term view I would say that you want to hold gold in your portfolio.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196