3 Always Optimize
T e FX online trading market is demanding and ever-evolving. To stay ahead, broker should instills dynamic business processes that allow for fast and ongoing optimizations. Small changes to any current infrastructure can make a world of diff erence when it comes to faster and smoother implementation of new technologies; minimizing operational risks and costs.
How To Do It:
There are multiple ways in which brokers can use new technologies to enhance business processes. It’s important to consult with a technology specialist who can help explain the different ways to achieve specifi c goals. Even the most infl exible WL platform can be enhanced!
4 Build and Maintain A Client Base
Increasing brand awareness is a critical process that requires a substantial investment. Many brokers make the mistake of sending a lot of traffi c to a system that isn’t optimally built to properly handle such an infl ux. Various technology solutions can help convert new clients, convert demo account users to real account users and to automate engagement procedures for smart retention practices.
How To Do It:
Increase the productivity of any engagement processes through automatic segmentation. Implement technologies that allow for the most control over the data stored on the MT4 servers. Automation signifi cantly increases trading volume and lifetime customer value. Today, there are powerful tools that allow for easy integration between existing CRM systems and back offi ces and the MT4.
5 Seek Out White Labels and IBs
In order to scale an FX business, focus on attracting white labels and IBs. Top brokers generate a substantial amount of their trading volume from partners. Fearing that the market is already too saturated, many brokers give up on fi nding good partners before they even get started.
How To Do It:
There is a lot of potential to develop good partnerships. It is worth investing in white labels and IBs by offering them valuable tools and advisory services. Today, we see a lot of brokers who are losing potential white label business to their technology providers. Brokers should choose only objective technology providers that empower them to offer unique solutions to their white labels and IBs.
Interested in learning more? Contact us today to speak to one of our expert technology consultants or to request more information via email.
For more information about Panda Trading Systems and to speak to one of our expert consultants, visit us at
www.pandats.com. Contact us:
info@pandats.com or call us at +44.20-3519-5199
october 2011 e-FOREX | 55
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