The Attorney's Office Tools
Committee determined that the domain name was improper. Interestingly, the Committee did not discuss the propriety of the suffix “.us.” Te Ohio Supreme Court declared that a URL suffix like “.org” is misleading and in violation of that state’s ethics rules.21 Finally, a few words about websites and Internet services
that offer to put lawyers in touch with persons seeking representation. As there are a variety of such “matching” services, each with its own set of ethical issues, it is beyond the scope of this article to address each of them. Perhaps if suffices to say that any decision to use such service should be predicated on a full understanding of the sometimes subtle (and sometimes blatant) ethical implications. Te attorney is personally responsible for compliance with the provisions of the advertising Rules. Rule 7.2 (f ) invokes this responsibility not only for the lawyer’s own advertisement but when he or she is a “participant in an advertising group or lawyer referral service or other program involving communications concerning the lawyer’s services.” Tose who help create the websites, “matching” services, and the accoutrements of Internet advertising are not subject to the Rules unless, of course, they are lawyers. Each Internet advertisement must contain the name of an attorney responsible for its content.22 It is that attorney (and the members of that attorney’s firm) who must answer for any ethical lapses.
Biography Glenn Grossman have served on the
Deputy Bar Counsel of Maryland's Attorney Grievance Commission since 1996. He is responsible for evaluation and prosecution of attorney disciplinary cases and supervising Assistant Bar Counsel. Mr. Grossman has taught Professional Responsibility
as Adjunct Professor of Law at Columbus School of Law, Catholic University of America as well as University of Baltimore School of Law. He has also lectured on Professional Responsibility, professionalism and risk management at University of Maryland School of Law, MICPEL, many State, local and specialty Bar Associations and Inns of Court. He has authored several articles, appearing in the
Maryland Bar Journal and other publications. In 2007 he was the recipient of the Maryland Bar
Foundation's Professional Legal Excellence Award for the Advancement of Professional Competence.
Thank You
Sustaining Members
Maria Apostolaros Richard Lundin
Patricia Cresta-Savage Lindley M. Cowperthwait Wm. Bruce Hemphill Timothy J. Hogan Michael J. Jacobs Darren Margolis Franklin J. Muher Terry A. Myers Stephen J. Nolan
MAJ
Edward L. Norwind Patricia F. O’Connor
Legislative Contributors
Matthew Paavola L. William Proctor, Jr. Peter Scherr Gary Segal Robert Stahl, IV Jeffrey Stravisky Jeffrey Tabb William Turc, Sr.
thanks members who gave over- and-above their annual dues
either by becoming a Sustaining member or by making a special Legislative Contribution. Tese options appear on the annual dues invoice and on the membership application.
Sustaining members pay twice their annual dues to help subsidize reduced rates for Young Lawyers and Law Students.
21 Jill Schachner Chanen,Watch What You Say: Regulators Still Take Ethics Rules on Lawyer Marketing Seriously, So Practitioners Should, Too, 91 A.B.A.J. 58 (October, 2005).
22 Rule 7.2 (d).
Legislative contributors help MAJ pay for expenses associated with political activities that are not direct campaign contributions to candidates.
March 1, 2010 Trial Reporter / Spring 2010 19
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