College, in Bel Air, Maryland, indicate approaches that of leading commercial sources (80 versus 95 percent). Creative Commons has made it easier for creators to share their work; they’ve licensed more than 130 million creative works in 50 countries since 2002. By 2008, one in eight couples
who married that year met through social media, and 96 percent of Generation Y has joined a social network, where sharing is a way of life. In these powerful ways, social media has taken sharing mainstream.
Generation Y = Gen G Now that a shareable world has a serious foothold, all that’s needed is a willing population to scale it up. There’s a strong argument that Gen Y is the generation that can bring it to fruition.
Roughly 100 million strong in
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the United States, Gen Y grew up on the Internet and brings its values and practices, including sharing, into the real world. Last year,
TrendWatching.com called them Gen G (for “generous”) and said they are accelerating a cultural shift where giving is already the new taking. They may not reach their full sharing potential until later in life, but there
are promising indicators that they are already having a telling impact. An online study by Cone Inc. and
AMP Insights concluded that 61 percent of 13-to-25-year-olds feel personally responsible for making a difference in the world. Eighty-three percent will trust a company more if it’s socially and environmentally responsible. Volunteering by college students increased by 20 percent between 2002 and 2005, with nearly one in three contributing their time. Business strategist Gary Hamel
believes that this massive generational force, which outnumbers baby boomers, promises to transform our world in the image of the Internet—a world where sharing and contributing to the common good are integral to the good life. William Strauss and Neil Howe, authors of
Millennials Rising, believe that Gen Y is a hero generation, coming of age in a time of crises they’re already helping to resolve, largely by applying the tools and mindset of sharing.
Neal Gorenflo is the publisher of
Shareable.net, a leading online magazine about sharing that includes the Web’s largest collection of how-to- share articles. Jeremy Adam Smith is the editor of
Shareable.net.
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