Focus
TABLE GAMES SHOWCASE
information and input everything into a specially designed spreadsheet to drill down into the data. The essence of this event and its reason for being, is that we wanted to ask players what they think is a good game, as opposed to giving them games that we think they'll like.”
At the beginning of the evening there was a worry that the event was perhaps catering for too many games, presenting too many options, but as the event progressed it was clear to see which of the games on the floor attracted the most attention. No doubt the feedback forms would determine exactly which games had impressed the most on the night.
“As a first event I'm very pleased with the outcome,” stated Mr. Shanahan. “We now plan to host a series of smaller events regionally at different G and Grosvenor Casinos across the UK. Demographically, we realise that players will react to the games differently, and so plan to take a smaller number of games to venues up and down the
“A lot of the regular roulette players
have been here all night playing the
card games, which has surprised us. They've tested
everything and spent hours playing cards. Without this kind of event we could have never anticipated that.”
Ian Shanahan. Grosvenor Casinos.
“The Table Games Showcase at the G Casino in Coventry was certainly a fresh idea from the Grosvenor Casinos. Shuffle Master immediately decided to participate and present a small selection of our great mix of table games. We chose four poker games, all of which were brand new to British casinos: Four Card, High Five, Rabbit Hunter & No Flop Pineapple.
We started the event with Four Card poker, the fastest growing specialty game since Three Card Poker. Four Card poker is already popular in the United States and Canada. It proved a big hit with the players, so much that we had to extend the time allocated to this game to meet the extra demand. Players who visited North American casinos recognised Four Card poker instantly and looked forward to playing it in Britain.
“We received valuable feedback which will in turn influence new game introductions to the UK market.” Yaroslav Roshchin, Shuffle Master UK.
All of our games presented on the night had an exciting new twist to them, making them appeal to the players. The event was certainly worth participating for everyone; we received valuable feedback, which will in turn influence new game introductions to the UK market. We did our best to create a fun night for the G Casino customers, some of whom found it difficult to stop playing once they sat down at the table.”
Yaroslav Roshchin - Shuffle Master Agent, UK G3 I JUNE 2011 I PAGE 32
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