Focus
TABLE GAMES SHOWCASE
Learning your times tables
UK casino operator, Grosvenor Casinos, is broadening the appeal of tables games with a brand new Games Showcase for its players
A unique table gaming event took place in April in the UK. An exhibition of new and exciting table games from international gaming suppliers was staged not in an exhibition venue, filled with exhibitors and visitors, but live on a casino floor, with customers assessing for themselves and giving their personal feedback throughout an evening of new experiences for both employees and players.
The Grosvenor Casino and G Casino Table Gaming Showcase was held at the G Casino Coventry on April 21, 2011. This first-of-its-kind event was the brainchild of Grosvenor Casinos Table Gaming Project Manager, Ian Shanahan, who devised the event to promote a wider range of table games, in an exhibition-style format, live on the casino floor.
Having created a diverse and dynamic demonstration schedule, the showcase began at 7:30pm and ran until 2am, giving players ample time to sample each of the 30 games from the seven different suppliers represented at the event. The Showcase was comprised of a range of different games, from variations of the traditional poker, blackjack, roulette and dice; to more unusual games not yet found in the UK.
“The traditional trialling of individual “The traditional
trials process is just too slow. The games that work here at
the Showcase will be trialled by the Group and we're looking
forward to seeing the reaction of
players across our 33 clubs. We
currently have three games on trial at the present in seven clubs and we're
looking to take the successful games
from the Showcase into 60 day trials in the near future.”” Ian Shanahan,
Grosvenor Casinos.
games is time consuming, costly and hasn't been a major success to date,” stated Mr. Shanahan on the floor of the Table Gaming Showcase. “The idea for the Showcase was to present a wide range of different types of games directly to the players, allowing them to simply walk up and play.”
The G Casino Coventry invited over 180 customers to the event, in addition to a host of Grosvenor’s management team, who were all eager to access the games and the success of the event for themselves. The showcase was targeted at both social and transactional players with hosts playing an important role on the night, explaining the games and gathering feedback from the players. “Feedback is the most important part of the exercise,” underlined Mr. Shanahan. “We are looking to reinvigorate certain table games in the casino, while at the same time presenting brand new games that players will have never seen before.”
“It's all about keeping the live gaming offer fresh and as dynamic as possible,” stated Mr. Shanahan. "The traditional trials process is just too slow. The games that work here at the Showcase will be trialled by the Group and we're looking forward to seeing the reaction of players across our 33 clubs. We currently have three games on trial at the present in seven clubs and we're looking to take the successful games from the Showcase into 60 day trials in the near future.”
Supporting the event were casino equipment suppliers and games
G3 I JUNE 2011 I PAGE 30
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