project profi les
FULL SET FOR LIFE FITNESS AND BODYWORKS
SUPPLIER: Life Fitness CLIENT: Bodyworks
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ife Fitness has redeveloped its fourth leisure centre for the Borough Council of King’s Lynn and West Norfolk. The Bodyworks gym at the council’s fl agship leisure centre,
Lynnsport & Leisure Park – a sports, leisure and business conferencing facility that opened in 1991 – received a total refurbishment from Life Fitness in December. Lynnsport & Leisure Park is located in 72 acres of
parkland in King’s Lynn, and is approved by London 2012 as a training base for fi ve Olympic and seven Paralympic sports. Aside from the Bodyworks gym, it has an indoor athletics centre, athletics track, climbing centre, eight- court sports hall, grass and three FIFA-approved synthetic pitches, a fi shing lake, a skatepark, squash courts, a table tennis centre and a gymnastics centre. The revamp at Bodyworks included installation of
Life Fitness gym equipment and interior redecoration, including eye-catching Life Fitness-branded graphic panels. The refurbishment means Life Fitness is now present across all four of the council’s Bodyworks sites – with consistent brand identity and quality across the venues. Mark Mitchell, Bodyworks fi tness manager, says:
“We chose to work with Life Fitness due to the strong relationship that we’ve built up over the past few years. As well as providing the gym equipment, Life Fitness offers a fantastic range of services, plus great value for money. It’s a provider we know we can trust and rely on.” He continues: “We’ve focused on creating an
experience for our gym members. The equipment installed links the four sites together and utilises the Life Fitness Journey concept throughout – a transformative facility planning approach that taps into what motivates people and keeps them on their exercise path.
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The redevelopment includes a gym that’s been designed around the Life Fitness Journey concept
“The Journey creates a varied set of experiences for
exercisers of all fi tness levels.” Life Fitness installed its Elevation Series cardiovascular
equipment with Inspire consoles that offer iPod connectivity and the Life Fitness Virtual Trainer. It also supplied its Signature and Circuit Series strength equipment, plus its IFI-accredited range. Branded, inspirational graphic panels were installed
using phrases contributed by Mitchell as well as from Life Fitness, including “Our health is more valuable after we lose it” and “Doing the same thing over and over again and expecting different results?” Since the work was completed, the council has
noticed a marked improvement in performance across its Bodyworks sites. Mitchell explains: “The revamp of Bodyworks has helped to establish our position as the leading fi tness provider in the area, with four sites now having Life Fitness equipment, including the largest site in the area. We’re starting to meet our membership targets within the Lynnsport facility and will no doubt surpass these in the coming months.” Nick Mennell, territory development manager at Life
Fitness, adds: “Our continued work with the Borough Council of King’s Lynn and West Norfolk is the perfect example of a true partnership. Working together on staff training and in-club branding, design and layout, we’re looking to continue to develop our long-term relationship in the coming years and help to grow and develop the Bodyworks portfolio.” For more information, visit
www.lifefitness.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital june 2011 © cybertrek 2011
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