Energy drinks and waters powerade new launches
Powerade has launched two new sports drinks in the UK market. Powerade Zero, already successful in the US, comes in two flavours: berry & tropical and red fruits. Powerade ION4 contains four electrolytes (sodium, potassium, magnesium, and calcium) and carbohydrates to rapidly replenish the body. It is available in berry & tropical, cherry, and orange flavours.
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qnt adds ‘fat burner’ to its energy drink and water
QNT has launched two new drinks – an energy drink and a water – that are both zero-calorie and fat-burning. The Thermo Booster drink contains caffeine and guarana to increase energy and performance, plus the ‘fat burner’ L-Carnatine, which metabolises fats during exercise. However, the drink contains no carbs, fat or sugar. The artificial sweetener aspartame has also been removed. It comes in two flavours, fruit punch and cool blue. QNT Active Water is a hydration- focused ready-to-drink, also with L-Carnatine. Todd Wilson of QNT says: “We created this to give people a zero-calorie, ready-to- drink product that helps replace fluids lost during exercise while also increasing their fat burn.” L-Carnatine is an amino acid used
by the body to transport fatty cells to the cell membranes, where they are burnt and used for energy.
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sobe it: re-launch of fl avoured vitamin waters
a shot of stamina, thanks to beetroot
A new beetroot drink could improve stamina during exercise by up to 15 per cent, according to researchers at Exeter University. The BEET IT stamina shot, by James
White Drinks – now supplied to many international sports teams and on trial with the Australian Institute of Sport – boosts nitric oxide levels in the blood, offering an additional source of oxygen for those undertaking exercise.
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britvic fi
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Read Health Club Management online at
healthclubmanagement.co.uk/digital
Britvic and PepsiCo UK have re- launched their functional water brand, V Water, under the SoBe soft drinks brand. The new SoBe V Water range has six flavours, each with a different combination of vitamins. Served in 500ml bottles, they have a new label designed to stand out on-shelf. With an RRP of £1.39, the range – which includes two brand new flavours, Forti-Fight and Vrroom
– is designed to appeal to 20- to 25-year-olds. Flavours include: Shield (lemon & lime) with vitamin C, zinc & echinacea; Detox (elderflower & pear) with B vitamins; Vrroom (tropical citrus) with vitamins C, D and E, calcium, zinc and selenium; Kick (ginger & mango) with ginseng, vitamins C and B3, 5, 6 and 12; Glow (pomegranate & blueberry) with zinc, selenium and vitamins E and C; and Forti-fight (blackcurrant & goji berry) with zinc and vitamin C.
june 2011 © cybertrek 2011
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