welcome to
HEALTH CLUB MANAGEMENT
Core and balance training p56 contents
03 editor’s letter The recent surge of interest in the ‘feelgood factor’ represents an opportunity to promote the role of exercise in maintaining a balanced state of mind, says Kate Cracknell
06 letters Pilates enables operators to take a ‘movement retraining’ approach to rehab, says studio owner Ada Wells
08 news round-up Results from the 2011 FIA State of the Fitness Industry report, and The Third Space opens its second club
16 international news Metropolitan opens its Las Arenas club in Barcelona, and Crunch expands its franchise network
18 people news Andy Reed is appointed chair of the Sport and Recreation Alliance, and EHFA unveils its new board
Supplier co-operation to enhance CRM p51
20 ihrsa update IHRSA ambassador Leila Timergaleeva shares her thoughts on the Russian fi tness market
24 fi a update How can we build closer ties with the medical sector? Dr John Searle looks at the progress made to date
27 diary dates Get ready for next month’s FIA FLAME Conference
29 competitive edge Challenges in Romania and Brazil to help inspire your members to achieve their fi tness goals
Catering for disabled people p40 4
30 everyone’s talking about... the budget battle How can premium and mid-market clubs compete with the ever-growing number of budget operators? Will it lead to a full price war? We report
Read Health Club Management online at
healthclubmanagement.co.uk/digital
32 interview fi tness4less The management team of budget operator Fitness4Less talk to Kath Hudson about their plans to roll out the brand
36 village life Dawn Tuckwell pays a visit to the newly opened, £38m Basildon Sporting Village
40 time to act A look at ways in which clubs and leisure centres could better cater for disabled customers, including advice and top tips from our expert panel of industry suppliers
46 stepping into the social web Ray Algar discusses his new 2011 European Health Club Industry Web and Social Media Report, including an overview of the opportunities these media present to operators
june 2011 © cybertrek 2011
Basildon Sporting Village opens its doors p36
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