project profi les
PROJECT BRIEFINGS SUPPLIERS PROFILE SOME OF THEIR RECENT INITIATIVES
TRIXTER BIKES ADD A NEW DIMENSION AT EVERYONE ACTIVE
SUPPLIER: Trixter CLIENT: SLM (Everyone Active)
the bikes in fi ve of its centres earlier this year as a trial, and such was the success that it has now rolled out the mountain bike simulators across 14 locations nationwide. Most recently, six of the bikes have been installed
I
in Everyone Active’s brand new £38m fl agship centre, Basildon Sporting Village (see also p36). Says Duncan Jefford, regional director at Everyone
Active: “We installed Trixter Xdream bikes in November 2009 in fi ve centres for a six-month trial period. As a result, we saw an average increase of 19 per cent in membership sales across the centres. Since then, we’ve expanded our exergaming offering, as we’ve recognised the increasing demand for fi tness innovation and witnessed the proven user satisfaction at Everyone Active sites. The Xdream bikes have been a huge hit in the clubs as they offer a different experience from other equipment on the gym fl oor.” The Trixter Xdream is an indoor interactive bike that
accurately simulates the experience of riding outdoors. An LCD screen mounted in front of the Xdream’s laterally moving handlebars allows users to steer their on-screen avatar through more than 400 cycling trails. Users can try to beat their own times, race against computer competitors to unlock new levels or use a multi-player mode to race up to fi ve other gym users on-screen in real time. Progress is recorded and stored on their user
Xdream bikes offer users more than 400 cycling trails
VRX-Biking classes burn 55 per cent more calories via a full body workout, thanks to the moving handlebars
profi le. “Engaging members and getting them excited about coming to the centre is crucial for membership retention,” says Jefford. “We know that the Xdream bikes generate excitement, so it makes far more sense to choose them over yet more treadmills and cross-trainers.” To launch the Xdream bikes across its portfolio, Everyone
Active held an open day at its Grange Paddocks Leisure Centre. Trixter supports clubs installing the Xdream with events where members and non-members are invited to take part in group races and, with its help, this event saw more than 400 members and prospective members taking part. Everyone Active is now running a Trixter Inter Club Challenge where users at all 14 centres can compete in a national tournament over several events and stages. “Events are a great way to get people excited about our
centres and about fi tness in general,” says Jefford. “We know exactly how effective the Xdream bikes have been at each of our sites, because Trixter supplies detailed monthly usage reports based on data collected from the bikes. Xdreams at the Grange Paddocks centre, for example, had over 800 users in the fi rst month alone. We couldn’t ask for a service that works better for us and our users.” Trixter’s original X-bikes are also used in Everyone
Active clubs to run VRX-Biking group cycle classes – virtual reality classes where members cycle together following a simulated route on-screen at the front of the class. Some centres are now running up to 14 VRX-Biking group cycle classes each week, providing an added free-of- charge service to existing members as well as generating additional revenue from ‘pay as you go’ exercisers. “VRX-Biking classes make complete sense,” says Jefford.
“Our members love group cycle classes, but we wanted to offer them something more challenging and exciting. Our members are burning 55 per cent more calories by using the moving handlebars, but they don’t even realise it as they’re so engrossed in the video they’re cycling through.” For more information, visit
www.trixter.net
june 2011 © cybertrek 2011 Read Health Club Management online at
healthclubmanagement.co.uk/digital 77
nstalling Trixter Xdream bikes in its leisure centres resulted in an average increase in membership sales of 19 per cent for Everyone Active. The local authority leisure centre brand installed
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