performance and style developing the first leather tennis shoe, the “K-Swiss Classic” that made its debut at Wimbledon. With a premium sports heritage rooted in California, the brand has extended its sports credentials from tennis to running, developing a collection that stands up to the performance demands of world-class athletes.
2 an innovator, bringing 3
K-Swiss introduce an innovative running shoe, the
Kwicky Blade Light, to the 2011 running collection, featuring state of the art seam free and ion-mask™ technologies for a competitive edge.
Now, K-Swiss is not just a player in the running market but
K-SWISS 1
Since 1966, K-Swiss has represented innovation, quality,
4 5
10 REASONS TO LOVE…
revolutionary ion-mask™ nano technology to their shoes, giving a level of liquid-repellence that old technologies simply cannot match and keeping them dry, light and clean.
As the name implies, the Kwicky Blade Light – at 256
grams – is an ultra-light shoe, outperforming rivals in its class. Awarded “Best Debut Shoe” in the US Runner’s World spring shoe guide, the Kwicky Blade Light received rave reviews for its responsiveness, cushioning and arch wrap, and was hailed as an ideal shoe for all distances.
K-Swiss ambassador and Olympic Silver and
Commonwealth Gold medallist Iwan Thomas wears K-Swiss for all his
training needs and running and triathlon race events, putting them to the ultimate 26.2 mile test by completing the 2011 Virgin London Marathon.
also support grassroots running events (www.
kswiss.com – K-Swiss Running Event Tour) together with key events in the sporting calendar throughout the year, such as the Manchester 10k, Ironman and the LA Marathon.
6
races in the world - a 2.4mile swim, 112 mile bike and 26.2 mile run. K-Swiss is the footwear and run course sponsor of the World Triathlon Corporation Ironman events. K-Swiss UK brand ambassador Fraser Cartmell won the 2010 Ironman UK wearing the K-Swiss K-Ona trainers.
7
product development process, helping to take the running collection to the next level. You
8 16 n RUNNING FREE
K-Swiss’ growing roster of athletes feed into the
Ironman is one of the toughest and gruelling triathlon
Not only do K-Swiss support athletes, but they
only have to look at the athlete results to see that the products are performing in world class arenas – 54 triathlon titles, 42 triathletes and 118 major race podiums.
the ultimate professional ultra marathon runner and 50k American record holder, Josh Cox (pictured below).
9 10
K-Swiss’ passion for triathlon is
further demonstrated in the first ever million dollar bonus challenge to K-Swiss athletes Andreas and Michael Raelert for a tandem finish at 2011 Ironman World Championship in Kona, Hawaii, on October 8th 2011. K-Swiss is pledging to help push the envelope in the sport by launching this once-in- a-lifetime challenge to reward the athleticism and drive that is relatively unrecognised in the sports world. Erik Vervloet, K-Swiss Vice President of Sports Marketing, believes this would be a “game- changing moment for the sport of triathlon.”
The Kwicky Blade Light is the ultimate shoe for
GEAR AND GOINGS ON
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64