Bingo Thrives In
Connected Age
Lorien Pilling, Head of
Research, Global Betting and Gaming Consultants reports on how bingo continues to develop through social networking
O 30 nline bingo’s major
breakthrough as an e-gaming product in the latter part of the last decade was a timely one for the gaming sector
both online and land-based. Several high- profile e-gaming firms were forced to turn their focus more seriously to the European markets following the passing of the Unlawful Internet Gambling Enforcement Act (UIGEA) in the US at the end of 2006. These same firms would also see their poker revenues suffer in the coming years as the online poker rooms that remained in the US came to dominate the market in Europe too. At around the same time smoking bans were being imposed in countries around the world and were having a devastating effect on the live bingo sector. In the UK for example, with
approximately 55%-60% of bingo players being smokers (compared to 22% in the general UK population), the smoking ban hit the live bingo sector hard. Online bingo’s arrival on the scene was much needed.
Online bingo really tapped into the growing phenomenon of social networking that was being stimulated by sites like Facebook, which was opened up to “everyone” in September 2006. In the first phase of online Bingo development it was recognised that an essential component of any successful Bingo website was a chat room. In 2011 bingo websites have adopted many more of the features from social networking sites with which players have become familiar. Take a look at the Swedish site ahabingo. com. It has fully embraced the social
Bingo Life
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