Simone Coxe at Thermal
the program, after the accuracy and ease of the actual entry, is the alerts we send out remind- ing people that closing dates are coming and entries are due."
on its site. Accurate addresses, ages, correct spelling, and mostly, USEF/USHJA member numbers to make the show office reporting process easier. Convenience is a word ev- eryone likes and that is what we strive for.” When asked what their most difficult hurdle was in start-
ing the business, they both laugh and have the same answer. “The hardest part was Thermal last year when we very first introduced it. Walking up to people with our brochure and introducing ourselves to riders we had not met yet was daunting for us. The product was easy to talk about, but they wanted to know who we were. It was tough, and at times quite fun, talking about two amateur ladies who were going to change the show world in some way. I think we stammered a bit, but talking about the entry process was something everyone wanted to discuss.” “We thought we had come up with an idea that was good
“The best received part of
continually presented something new for consideration. It’s a good thing we have a great web tech that has helped us and always kept his sense of humor.” Geared and set up with the west coast as a testing ground,
only for exhibitors so we were surprised by management’s enthusiastic reaction. The secretaries in the offices were the most excited about it when we talked with them. The thought of making entries accurate and complete every time would make their work easier and more efficient.” “There have been a lot of surprises along the way,” said
Simone. “For an idea of something so simple we were tak- en completely off guard by the complexity of creating it. As we moved along the process, some glaring problems of entries we did not know about jumped right out at us and
Barbara Phillips at Thermal
the east coast has gotten involved in a big way. “The east coast has surprised us,” said Barbara. “While we are work- ing away introducing it to the west coast shows we are fa- miliar with, the east coast caught wind of it and we started to get several calls and emails a day from that direction. We have been pleased to see it expand, sort of by its own suc- cess. It’s also interesting to us to find that the entry pro- cess is different on both coasts, but also how very much the same. We did not necessarily envision it going national so quickly, but we are excited and pleased that we actually have created something universally good for the sport. We have our running shoes on so we can keep up!” “The best received part of the program, after the ac- curacy and ease of the actual entry, is the alerts we send out reminding peo- ple that closing dates are coming and entries are due. When a show comes on board we automatically send out detailed alerts about deadlines and up- coming dates.” The two ladies together are an in-
teresting combination of friends and co-owners. They laugh in sync, they get serious in the blink of an eye, their excitement is contagious and their commitment to change the show world in such a small-huge-small way is astounding. Where there is a need, there is a so-
lution. Where there is a will, there is a way. And where these ladies are, their change is the way simplicity comes to the show world.
The Phillips Family
83
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100