‘Mad Men’ from Page 52


ing customer confidence in general, but also to overcome the many negative pop culture valet parking stereotypes. Andy Troth, Director of Parking and Transportation at


Baylor Healthcare System, states: “The goal is to set a stan- dard in both appearance of the drivers and offering above- and-beyond service. Many people relate valet parking to these pop culture scenarios, but that is changed when the customers first enter the valet area and are greeted with a professional-looking driver, and every aspect of the experi- ence is at a high level of service.” Another way to overcome these stereotypes starts with


hiring the right people. In a National Valet Parking Associa- tion (NVPA) newsletter, Kathy Phillips of Alliant Insurance Services, recommends hiring valet drivers who are at least 21, and regardless of age, making sure to obtain and review theirmotor vehicle driving records. Troth agreed: “There are a couple of key expectations


that I look for froma potential valet driver – appearance and driving record. “During the interview process, it is important how the


applicants present themselves not only in how they dress, but in how they present themselves as professionals,” he said. “Their driving record is also a key consideration. If they have several traffic violations, they could be a risk in han- dling a customer’s vehicle.” TheNVPAitself has helped bring legitimacy to the valet service by staging the Valet Olympics, designed to recognize


See us at the IPI booth #739


See us at the IPI booth #532 54 Parking Today www.parkingtoday.com


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