Parking Vs. Pop Culture ‘Mad Men’ By Isaiah Mouw and Ben Bronsink
Parking vs. Pop Culture is a series of articles dedi- cated to significant parking references found in pop culture. The winner, either parking or pop culture, will be determined by whether the parking ended as a positive or negative experience in the particular pop culture reference. This issue’s parking refer- ence is taken from an episode of “MadMen.”
TheAMC television drama is so suave that it deserves every one of its three Golden Globe awards
and two Emmywins for Outstanding Drama Series. For four seasons now, andwith the fifth one in development,
“Mad Men” has followed the lives of ruthlessly competitive advertising men in 1960s New York as they work, live … and work. The show’s central character is successful, handsome and extremely talented ad exec Don Draper, played brilliantly by the debonair Jon Hamm. Creative Director Draper
and the other ad men work for Sterling Cooper Draper Pryce, a fictional prestigiousMadison Avenue ad agency. And like many other successful, hand- some and extremely talented executives, he began his career …in the parking industry. In “My Old Kentucky
One story from Draper is that of his early career as a valet
parking attendant. “Where I grewup,” he tellsHilton, “therewas a roadhouse. It boasted livemusic.…I parked cars. “Fancy people would go there,” Draper says. “They’d get
Whether it’s body odor or bodily fluids, parking is definitely getting negative exposure from “Mad Men” – or is it?
Home,” the third episode of Season 3, Draper attends a country club party where he soon grows bored and wanders off to an untended bar. He meets an older wedding guest, eventually revealed to be “Conrad Hilton” (yes, Paris Hilton’s great-grandfather). Over a couple of Old Fashioneds made by Draper, he and Hilton swap stories about theirmodest beginnings.
loud, they’d get drunk, but theywouldn’t letme use the toilet. So when nature called, I’d open up a trunk and relieve myself.
...There’s probably some kid out there doing it to us right now.” “MadMen” is not the only Emmy-winning TV series with a funny valet parking reference. Another memorable moment comes from an episode of “Seinfeld.” In “The Smelly Car,” Jerry and Elaine discover a very strong smell of body odor left by the valet attendant who parked Jerry’s car. The stench is so terrible it causes Elaine’s boyfriend to break off their relationship.
Jerry later takes the car to a dealer and fails at selling it, and
the odor eventually gets so bad that even a homeless guy won’t take it after Jerry abandons the car and keys on a city
street.All of this because of a valetwith bad body odor. Every valet parking operation needs to concentrate on build-
Continued on Page 54 M MENAD
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