MARION SCHNEIDER
To see people in pain is one of the worst things I can imagine. To help change that is one of the most satisfying experiences I know
and expressive, they are located in traditional spa towns (Bad Sulza, Bad Schandau and Bad Orb); each in its own beautiful landscape. As such, they are embedded in a healing envi- ronment and rooted in local tradition. T ey also contribute to the long-term stability and growth of the region. T ird, Toskanaworld can draw on its extensive knowledge of traditional German health and rehabilitation techniques – it set up the TOMESA and Klinikzentrum medical spa clinics, both still in operation.
How did you fi rst get involved in the spa industry? Originally a historian, I joined my family’s health business of making and selling sauna and healthy sun tanning equipment and devel- oping rehabilitation services for chronic skin diseases. In 1996, the business branched out into the spa sector following a health reform in Germany that drastically reduced funding for the rehabilitation of patients in spas.
What do you want to achieve over the next 12 months? I am chair of the British International Spa Association (BISA), a growing voice in the industry (see p69). BISA aims to improve
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skills and services in the spa industry and to become a hub for professionals at all levels. Over the next year I will be working on
expanding BISA’s off erings both within Brit- ain and internationally. For example, we are ready to launch our Essential Spa Standards (including those on sustainability) and we are also currently developing some standards for schools and consultants. T e annual BISA Conference – held at the
University of Derby, Buxton, in the UK in June 2011 – will be an important event for further discussions on all of this.
What are your longer term ambitions? Mineral spring spas, wherever they may be in the world, off er some of the most powerful healing potential known to mankind. I want to develop BISA so that it becomes an organisa- tion which champions and unites such places and also provides them with a political and economic platform.
Toskana T erme Bad Sulza in Germany is Schneider’s favourite spa because it attracts people from all walks of life
What drives you? To see people in pain is one of the worst things I can imagine. To help change that is one of the most satisfying experiences I know.
What’s the best business decision you’ve ever made? To equip our rehabilitation clinic (Klinikzen- trum) with Liquid Sound, although at the time it was neither accepted nor ‘normal’. It became the springboard for all that followed.
What’s the worst business decision you made? Deciding to employ someone who I thought would be most fi tting for the business at the
spa business handbook 2011 63
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