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SHARILYN ABBAJAY


What’s the key to developing and running spas internationally? Strong leadership is essential on an inter- national level. You also need to pay more attention to logistics than what people real- ise – for example, if you want consistency in your spa concept and that concept is based on a product house you need to think about how you can get that product into diff erent coun- tries. If you can’t get the product into a certain region, then you need to think about how you can make modifi cations without losing the essence of what you are trying to convey.


What are the industry’s biggest issues? It’s important that the spa industry becomes nimble enough to change with external


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factors. We also need to be aware that what we did fi ve years ago is not going to necessar- ily apply in the future. For example, operators need to realise that installing a 30,000sq ſt (2,8000sq m) spa might not be the most pro- ductive or wisest business choice. Another challenge facing us in the coming


years will be how to address the next genera- tion of spa-goers – a generation that is very plugged-in and connected.


What’s the best piece of advice you’ve ever been given? T e best piece of advice I have ever received actually came from my father, who was a baseball player. He taught me to “never take your eye off the ball”.


Abbajay aims to create consistency across Marriott spa journeys in terms of pre- and post-visit stages and the entire experience


What drives you? T e knowledge that we all have the power to make a diff erence to people’s lives. I think that this stems from how I was brought up – my dad was a very loving and caring individual and he taught me that we all have something to contribute to society, even if it’s only some- thing as simple as gracious smile. ● For a more in-depth focus on Sharilyn Abba-


jay’s new role and her plans at Marriott see Spa Business magazine issue 1, 2011.


spa business handbook 2011 47


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