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COMPANY PROFILE Spatality


Suite 47, 3F Promenade Arcade, Nai Lert Tower, 2/4 Wireless Road, Lumpini, Pathumwan, Bangkok, 10330, Thailand


Tel: +66 2 655 2323 Fax: +66 2 655 2324 Email: info@spatality.com


www.spatality.com


Background briefi ng Founded in 2007, Spatality is privately held by a small group of industry professionals and investors, led by key stakeholder and CEO Ingo Schweder.


Main services Spatality is a full-service international spa and hotel management and consulting company dedicated to delivering the most cutting-edge wellness, urban and resort destinations around the globe. We work with hoteliers, developers and investors to create, staff and manage exceptional spas and hotels. Spatality off ers a full range of consulting


and management services. From market research and feasibility to concept and brand development to ongoing operations management, we deliver superior results. Spatality’s international team are experts


in combining the business of spa with the business of hotels. With decades of related experience in market research, hotel development, spa development, interior design and marketing, they are uniquely qualifi ed to deliver an integrated project eff ectively and economically. Our approach puts an emphasis on


sound fi nancial structures, best-of-breed management systems, personnel development and brand-building prowess.


www.spahandbook.com


Additional services Spatality also off ers operational analysis, re- conceptualisation and refurbishment services for underperforming spas. Leveraging our extensive operational experience, brand development expertise and design prowess, we conduct business, brand and design audits to assess the overall facility and to identify opportunities for improvement. Spatality can then transform the spaces to improve guest appeal and experience as well as the business model to maximise value. T is is supported by our management and sales training programmes, which are specifi cally geared towards supervision, leadership and sales modalities to educate staff to become top professionals in the industry.


Unique selling points Spatality sprang from a dual heritage in both the spa and hotel industries and so our executive team has extensive experience in creating and managing both sectors. Spatality’s team also has an exceptional and award-winning track record for conceptual, operational and design innovation in spas throughout the world. From Ingo Schweder’s category-defi ning Ananda in the Himalayas to Mandarin Oriental’s celebrated spa division to the current fame of SHA Wellness Clinic, we deliver the next generation of spa


Ingo Schweder, CEO


experience and business results today.


Top clients T e Spatality-managed SHA Wellness Clinic in Alicante, Spain, was voted ‘T e World’s Best Medical, T ermal, Natural Spa’ by Condé Nast Traveller and SpaFinder in 2010. Spatality is also responsible for the global spa brand development for MGM Hospitality with a number of exciting spa openings slated for 2011 and beyond. Spatality recently launched Claridges Spa in Surajkund, India, which was nominated ‘Asia’s Best New Spa 2010’ by Asia Spa magazine.


Where in the world? Spatality operates worldwide with a focus on Asia, the Middle East and Europe. In addition to our management locations in Spain, India and Saipan, Spatality is involved in the planning and development of a major wellness destination in Qatar, an iconic bathhouse in Beijing, and an elephant sanctuary/eco-resort in T ailand.


Who’s who? Ingo Schweder, CEO; Emlyn Brown, spa operations; May Tangkaewfa, design & technical services; T omas Wurzinger, hotel operations; Peter Davis, marketing; Matthew Brennan, fi nance.


spa business handbook 2011 149


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