COMPANY PROFILE Aromatherapy Associates
6 Great West Trading Estate, Great West Road, Brentford, TW8 9DN, UK
Tel: +44 (0)208 569 7030 Fax: +44 (0)208 569 7090 Email:
sales@aromatherapyassociates.com Twitter: @AromaAssoc
www.aromatherapyassociates.com
Background briefi ng Aromatherapy Associates is now part of a group in the wellbeing and beauty sector, having been founded in 1985 by Geraldine Howard, who remains the MD.
Main services Aromatherapy Associates’ vision is to create eff ective, results-driven, natural essential oil- based products and treatments to enhance peoples’ health and wellbeing. We harness the best of nature, providing highly therapeutic aromatherapy experiences to the world’s greatest spas. We provide a full range of spa treatments for the face and body, supported by professional and award-winning retail products. Our treatments are underpinned by traditional aromatherapy massage techniques based on Chinese methods to rebalance the body. T ey work on pressure points to target the autonomic nervous system, making them highly eff ective for stress-related symptoms, working on your clients’ mental, emotional and physical wellbeing. Our world-renowned training is extensive, with special attention to retail sales techniques, plus detailed training manuals. We also off er worldwide retail, PR and marketing support. We aim to help defi ne your spa’s place at
the top of the market. We have more than 30 years’ experience in spa, and are
www.spahandbook.com
committed to excellence across all our products, treatments and services.
Additional services We also create products ranging from washroom and bedroom amenities to corporate giſt s. T is widens customer touch points for our products, helping to drive retail opportunities in spas and expand business opportunities.
Unique selling points We are focused on supporting our spa partners, without contractual limitations. We understand the importance of maximising revenue and keeping treatment costs low, and provide highly competitive retail product and treatment margins. Our products are eff ective, powerful and world renowned. We continue to work above and beyond to provide signature treatments for individual spas. In all our treatments, we use the powerful eff ects of massage to enhance the potent properties of essential oils. We are also committed to providing completely fl exible marketing support to cover bespoke design and brand artwork for all channels.
Top clients Mandarin Oriental, Fairmont, Starwood, InterContinental, Jumeirah, Hilton, Hyatt,
Geraldine Howard, co-founder & president
Four Seasons and Orient-Express; T e Dorchester, London; Galgorm Resort & Spa, Ireland; Canyon Ranch, US; Necker Island, BVI; Sandy Lane, Barbados; T e Claridges, New Delhi; and Crown Towers, Melbourne.
Where in the world? We supply over 850 exclusive outlets in more than 33 countries across Europe, the US, Caribbean, Canada, Asia, the Middle East and southern Australasia.
2011 trade shows Professional Beauty, SpaChina Summit, ISPA.
Who’s who? Geraldine Howard, co-founder & president; Louise Riby, head of sales; Dee Gallen, head of marketing.
What the clients say
“T e products and people at Aromatherapy Associates are genuine, eff ective and high quality. We are pleased to work with them.” Andrew Gibson, group director of spa, Mandarin Oriental
“Aromatherapy Associates off ers one of the best training programmes I know. It’s a testament to their commitment to quality.” Anne McCall Wilson, vice president of spas, Fairmont Raffl es Hotels International
spa business handbook 2011 115
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