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the business sector," according to the Saudi Commission for Tourism & Antiqui- ties (SCTA), which organises STTIM. It also helps promote the Saudi tourism brand locally and internationally, provides an ideal environment for industry professionals to engage and highlights new investment initiatives, SCTA adds.
All segments of the tourism industry are expected to be represented at the show, in- cluding tourism boards; travel agents; yachts and marina service operators; hotels; luxury resorts; furnished apartment and timeshare services; property developers and holiday homes. Conference and exhibition venue organisers and cultural events and fairs operators will also be attending. Figures from other industries with close ties to the sector are also expected to appear. Among them will be professionals from the banking and financial services and telecoms and communications industries. The exhibition was launched in 2008 by the SCTA to help develop, promote and organise the Kingdom's tourism sector. In particular, the SCTA is focused on raising awareness of Saudi's culture and heritage, archaeological sites, museums and economic progression Ñ all important components of the country's leisure and business tourism industry. This year's STTIM is expected to attract 14,180 visitors, according to SCTA projections. In contrast, the event welcomed 11,768 in 2010 and 4,661 for the 2009 show. The total number of individual companies participating at last year's event was 41, with a further 75 attending as part of groups organised by local development councils. A further 11 businesses sponsored the event. Total exhibition floor space for 2010 was 6,896 square metres, with 9,574 required for this year's event to accommodate more ex- hibitors and attendees wishing to make con- tacts and discuss investment opportunities.
What's on
Following STTIM 2010, the SCTA embarked on a promotional campaign to increase participation for this year's show. Since April last year, the authority has devoted its efforts to marketing the forum to tourism stake-
saudiarabia 2011
The SCTA has confirmed that topics to be discussed in the exhibition's conferences and workshops will include finance, recruit- ment, training and other issues related to tourism and investment. Subjects that will feature heavily in two or three sessions during the exhibition are investment projects and securing funding for tourism develop- ments in Saudi Arabia.
holders and related companies, with details of the speakers and workshops scheduled for the 2011 show to be provided. Mass media channels such as TV, daily newspa- pers and social networks, have been utilised to publicise STTIM to service providers, the general public and institutions engaged in tourism investment.
The theme for this year's event is 'Tour- ism is Everyone's Business-Connecting Stakeholders', which will run through all workshops, seminars, exhibitions and ac- companying events.
Supply and demand and the industry's growth will be incorporated into seminars throughout the show, according to event organiser SCTA. As part of these discussions, tourism development councils are scheduled to talk about their respective markets and destination promotion strategies. A full session will also be dedicated to employment, focusing on general challeng- es and how companies and organisations can help create new job opportunities for Saudis. Top industry leaders and respected figures will be speaking at all seminars throughout the event.
As with previous shows, other tourism and travel-related events will be held simultane- ously alongside STTIM. The Handcrafts and È
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