36 MEETINGS STTIM
THE MAIN EVENT
NOW IN ITS FOURTH YEAR, THE 2011 SAUDI TRAVEL TOURISM INVESTMENT MARKET PROMISES TO BE THE BIGGEST YET.
What is STTIM? The Saudi Travel and Tourism Investment Market (STTIM) is an annual event for the Kingdom's top travel and tourism industry figures. Attendees gathering for this year's show at the Riyadh International Exhibition Center from March 27-31 will have chance to discuss the sector's development and initia- tives within Saudi, industry best practice and attracting investment.
saudiarabia 2011
According to the STTIM website, the event provides an ideal opportunity for the entire travel and tourism industry to meet up and do business. It also helps bring together dispa- rate groups within the sector and highlights the benefits of those companies working in partnership with each other. The show was set up to address com- mon industry issues through discussion and dialogue, promote products and
services, enable attendees to establish new contacts and catch up with exist- ing ones, strike deals, and strengthen the Kingdom's position as a regional eco- nomic leader with a diversified economy. "The exhibition offers an opportunity to exhibitors to reach the lucrative Saudi travel and tourism market. With the largest economy in the Middle East, the King- dom is a perfect commercial centre for
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