11
The land towards the shores of the Arabian Gulf in the east is typically rocky and sandy, while venturing along the southern border brings you to the hostile Rub' al Khali (Empty Quarter) desert. Saudi Arabia's freshest climate is in the south western Asir region, where the largest mountains rise to 3,000 metres. It offers a welcome reprieve from the typically arid, swelteringly hot conditions throughout Saudi Arabia, which remains one of few places on the planet to record summer temperatures of 50 degrees and above.
Tourist trail
Since being established by Royal decree in 2000, Saudi Commission for Tourism and Antiquities (SCTA) has focused on pushing the Kingdom as a tourism destination. Its main duty is to promote Saudi's economic, social, environmental and cultural values. The tourism body's strategy is based on several pillars, such as hospitality, archae- ology, varied landscape, cultural heritage, a modern infrastructure, geographic loca- tion and safety.
To establish a thriving tourism indus- try, SCTA created the National Tourism Development Project to meet several objec- tives within a 20-year timeframe. The first aim was to introduce a general strategy and create official tourism departments by 2014. Subsequent goals include rolling out the tour- ism development strategies and collaborating with regional administrators. Hoping to raise Saudi's profile, SCTA launched the Saudi Voyager magazine in late 2010 to promote cultural, historical and desti- nation highlights. The authority also introduced the Saudi Tourism Excellence Awards pro- gramme to enhance operational performance and acknowledge industry excellence. Award categories include accommodation, shopping and entertainment, food and beverage, trans- portation, the tourism industry, MICE, people and special recognition. The first awards ceremony to announce the winners takes place during the Saudi Travel and Tourism Investment Market 2011 in March. È
saudiarabia 2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80