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The Next Level NUCLEAR ENGINEER PUTS THE PEDAL TO THE METAL by Frank McCoy
fmccoy@ccgmag.com
Hayes Fountain, III VP, Strategic Technology Outreach, Strategic Audience Solutions, Turner Broadcasting System
H
ayes Fountain III, the newly-appointed, and first, vice president of Strategic Technology Outreach, Strategic Audience Solutions, at Turner Broadcast- ing System (TBS) displays many elements of a
transformer. While not exactly like Optimus Prime, the autobot hero of
the “Transformers” movie and television franchises, Fountain has the ability to shift and adapt ambition, intellect and experi- ence to exploit opportunities. Inspired determination, coupled with an education in mathematics and nuclear engineering, has propelled him to leadership posts in television and Web techni- cal operations at Fortune 500 companies, and as a classic auto restorer and entrepreneur. As a student at Hampton University, he attended the Black Engineer of the Year Conference regularly, and the lessons he learned there have helped take him to the top. Fountain’s new position did not exist in 2010, and his
charge is to be TBS’s first technology wrangler. Few TBS televi- sion and digital global users think about how much technology
www.blackengineer.com
the company uses, or care that it controls the fan favorite NAS- CAR, NBA, PGA, and NCAA basketball tournament websites. But to keep fans clicking on those sites, TBS must forge close, long-term relationships with educational institutions and science, technology, engineering and math-related (STEM) professional and student organizations to continue to hire top techs. “My goal is to make Turner Broadcasting a technology career destina- tion like Dupont, Northrop Grumman, Microsoft, and Google,” Fountain says.
The latest deal at Turner illustrates what is at stake. This
year TBS initiates a 10-year, $10.8 billion deal to broadcast ev- ery game played in the NCAA Division One basketball tourna- ment. They will be broadcast on TBS, TNT, TruTV or CBS, and Turner will manage the websites that disseminate game informa- tion.
Fountain’s job is high-profile. He reports to the TBS chief
emerging technology officer, who reports to the chief strategy of- ficer who reports to the CEO.
USBE&IT I WINTER 2011 71
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