As Flights Decrease, Airports Look for


Alternative Revenue Sources from Page 24


port to their destination, trafficmanage- ment of these operations is essential for an airport’s fiscal strength, service to its patrons and commercial vendor. AVI has been in use at airports for


more than a decade, butmarket penetra- tion is hovering at 50 percent. With acceptance levels for wireless commu- nications technology growing at light- ning speed, external factors are con- verging that will create a catalyst. “If there are three priorities this


year, they aremaximizing non-aeronau- tical revenue, sustainability and securi- ty,” Swonsen says. “AVI use to manage commercial vehicle operations supports all three.”


 Philadelphia International Air-


port (PHL), ranked “highest in cus- tomer satisfaction for large airports” by J.D. Power andAssociates, launched a dual credentialing system for commer- cial vehicles in late fall 2008. TheAVI system is similar in concept to what’s used today by the U.S. Customs and Border Protection agency’s Free and Secure Trade (FAST) program to speed border screening of vehicles, drivers and freight for commercial trucks. The Philadelphia airport’s dual cre-


dentialing system has three distinct characteristics thatmake it appealing: (1) It tracks taxi drivers and vehi-


cles through a separate tag presented simultaneously with the taxi vehicle tag at entry and exit. (2)All ground transportation oper-


ators use pre-paid accounts, and a real- time tracking system allows or denies entry based on the operator’s balance. (3) Dynamic variable message


signs, lights and gates are linked to communicate messages and allow or deny entry as appropriate. The system tracks various cate-


gories of commercial vehicles, all taxi drivers, and charges trip and dwell- time fees. PHL averages 16,000 trans- actions per day or 5.8 million transac- tions annually. WashingtonDulles International


Airport (IAD) launched a new system designed to manage its commercial vehicle curbside, as well as do com- plete, automated, taxi dispatch.The sys- temalso is designed to read the existing RFID-based electronic toll collection


Parking Today reaches over


25,000 Parking Professionals Each Month.


transponders for the Virginia Depart- ment of Transportation’s Smart Tag and the Northeast’s E-ZPass tags, as well as windshield sticker tags. This provides interoperability with the local toll sys- tem and airport-issued tags. (Ronald Reagan Washington National Airport also uses the sameRFID-based technol- ogy, so that a commercial vehicle needs only a single tag once registered with each airport.) The Dulles airport system uses


Daktronics variablemessaging signage, a text-to-speech function for automated announcements, and wireless handheld computers at curbside for vehicle track- ing and compliancemanagement.


 Airports also are under pressure


to reduce carbon emissions. More effective management of commercial vehicles equates to fewer excess trips, less idling at curbside and lowered emissions. This can provide signifi- cant economic, social and political benefits to the airport. “Anytime you can manage vehicles better, you can make a difference in reducing emis- sions,” Swonsen says. What’s becoming more obvious is


that non-aeronautical revenue will con- tinue to play an increasingly important role as airports adapt to market and budget forces that are in constant flux. Innovations such as long-range biomet- ric identification, video-based vehicle identification and hosted back-end applications will continue to make commercial vehicle management sys- tems a key component in the landside revenue equation at airports.


PT


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