r Planning Provides Payoff Parkers Per Day – The busiest transaction


day occurred in December, when 8,981 exit transactions were processed.


Revenue Outpaces Projections With enplanements growing somuch faster


than anticipated, it came as no surprise during our review to find that revenues also had out- paced the 1998 projections. Calendar year 2007 revenue was about


$54.2 million (33% above the initial estimate), surpassing even the 2017 projection. Periodic rate changes played a role in this increase, along with the faster-than-expected enplane- ment growth. Revenue equated to $7.17 per originating enplanement. The high revenue month wasMarch, with $5.189million (9.6%).


Other Developments New pay-on-foot machines went online in


November 2007. This system, named “Fast- Pay,” works with the “Credit Card In / Credit Card Out” option or with cash. Data from this system on four busy days in December 2007 indicate that about 35% of the parkers chose pay-on-foot. During 2007, about 50%of all exit transac-


tions were paid with credit cards, which accounted for 65%of the revenue.


Summary The decision by theWayne CountyAirport


Authority to build the maximum number of parking spaces, and to build them next to the terminal, was wise. Since enplanements grew faster than expected, the garage filled sooner than planned; the airport was ready. Patron acceptance is obvious since LT


parking areas are full two to three days each week. The savings in time – the ability to park quickly, the short walk to the terminal – are things that travelers appreciate. Annual parking revenues are much higher


than originally projected (33%higher for 2007). This is due to increases in the daily maximum rates and increasing enplanements. This also is due to the significant increase in LT parkers – 60%of the total, with an average fee of $53.05 in 2007. The ratio of on-airport parkers to originat-


ing enplanements has remained constant at 0.20 over the past 10 years.


Bill Arons, P.E., is a parking consultant with Walker Parking Consultants. He can be reached at billarons@walkerparking.com.


PT APRIL 2009 • PARKING TODAY • www.parkingtoday.com 19


Approximate Revenue by User Group Parker Type


Revenue


Long-Term Short-Term Valet


Total of all


$46,600,000 (86%) $6,000,000 (11%) $1,600,000 (3%) $54,200,000


Approximate Revenue by Parker


Parker Type Number of Users Average Rev/Ticket Long -Term Short-Term Valet


Total of all


878,383 (60%) 541,670 (37%) 43,919 (3%) 1,463,972


Revenue Projections Year 2007


2012 2017


Year 2002


2003 2004 2005 2006 2007 2008


$53.05 $11.08 $36.43 $37.02


Original Estimates $40,500,000


$48,700,000 $50,900,000


NWA Originating Enplanements 6,811,629


6,871,059 7,414,217 7,630,613 7,549,857 7,562,225


7,600,000 (estimated)


Rev/Stall $5,315 $8,064 $2,867 $5,382


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