PCI DSS: Prevention Is the Best Defense from Page 41


compliant,” he advises all parking lot owners and operators.All the necessary compliance information is available at the PCI council website – www.pcisecurity- standards.org – including educational material, a compliance guidance docu- ment and a list of third-party assessors. “In today’s economy, the worst thing that can happen is that your customers


walk away,” Russo says. “If you have a breach at your parking lot, because you are not secure, your customersmight not come back. “In the event


of a (security) breach, fines are imposed from the credit card compa- nies to the acquir- ing bank that processes the credit card transactions, and they pass it down to the mer- chant. But the fines are the least of your worries,” he adds. “If your customers walk away, you are out of business. “Plus, once there has been a breach,


becoming compliant.When a merchant focuses only on compliance, it becomes a check-the-box exercise, and if they


One of the parking industry PCI challenges is the popularity of the unattended payment terminal.


there are going to be lawsuits,” Russo says, “and it is going to cost you so much money and take so much time away from running your business that it just makes more sense to comply with the standard. It’s faster, it’s easer, it’s cheaper, and you’ll be secure. “PCI DSS is more about security


than compliance,” Russo notes. “The PCI DSS guidelines are best practices in the security industry, not just for credit card data but any data you want to pro- tect. If you become secure, compliance follows as a byproduct. Your best defense against a (security) breach is to be complaint with this standard.” That is why, Russo says, merchants should focus on becoming secure, not on


don’t follow through, they are not really secure. In addition, while merchants might be compliant at a point in time, they rapidly fall out of compliance if they are not following the PCI DSS guidelines on a regular basis. As a poignant reminder of why the


PCI council exists in the first place, Russo warns parking facility operators that credit card thieves are out there right now developing new ways to com- mit fraud. “They are becoming more sophis-


ticated, there is no question about that,” Russo concludes. “It is an arms race to try to stay ahead of these guys. They have nothing to do all day except figure out ways to steal your credit card data.”


PT Zeag Integrated Parking Solution


Benefits Electric Car Drivers Zeag Group, a leading provider of parking solutions, has unveiled its new integrated


solution for electric car charging and parking.The eZEcharge systemdoes away with the need for separate payments for parking and charging. Zeag identified the problem and developed a software solution and an integrated


charge and payment point for use in parking facilities. It said the system, which accepts all payment methods, should appeal to local authorities who are looking to generate rev- enue but also reduce carbon emissions. David Jones, ChiefMarketing Officer of the Zeag Group, said: “Local authorities


can use the system to expand their charging bays and encourage use of electric vehicles bymaking it easier to park and charge.” The system also has the capacity for variable charging: Drivers can pay for parking


and charging in a single transaction. Parking facility operators can offer competitive charging, discounting parking, for example, if drivers are charging their vehicles at the same time.


See us at the IPI booth #122 42 MAY 2010 • PARKING TODAY • www.parkingtoday.com


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