BIODIVERSITY
generate excitement. Concerts are being held, school painting competitions are being run. Communities are organising tours and activities where people can dis- cover the biodiversity that surrounds them. The government of Germany worked with 37 different other governments to organise biodiversity action days around the world. At the FIFA World Cup, Puma has a number of events to mark the year. Norway has a major music festival that will refl ect the year. In September there will be a one-day, high-level session of the United Nations General Assembly on the International Year of Biodiversity where heads of state will discuss biodiver- sity, climate change and the Millennium Development Goals. In October the con- ference of the parties for the Convention on Biological Diversity will meet in Japan, where they will celebrate the International Year of Biodiversity and will also set the new strategic plan for the convention.
How can an attraction get involved?
Attractions can be a platform to encourage people to think about the natural world and our connection to it. If thematically suitable, they can include an environmental mes- sage – a message of reducing our impact on the planet would be good. Also, attractions should fi nd the most
effi cient ways of working to ensure they use sustainably sourced materials wher- ever possible – and let people know that you’re making the effort and that they can too. Any activities the attraction hosts can be linked in to the IYB.
EAZA CONSERVATION FORUM 2010
WORKING FOR BIODIVERSITY 29 June – 2 July Hosted by the Papiliorama Foundation, Switzerland Coinciding with the International Year of Biodiversity, the EAZA Conservation Forum 2010, hosted by the Papiliorama Foundation in Switzerland, will take place at the Loewenberg Centre. Key themes for discussion will include the extinction crisis in Southeast Asia, European endangered species and a focus on apes. An emphasis will be placed on the
involvement of local communities in biodiversity conservation and on how conservation success can be meas- ured.
www.eaza.net
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A range of activities can be linked into the IYB What’s happened so far?
We had the launch of the year at a cel- ebration in Berlin with the Chancellor of Germany and then a conference at UNESCO in Paris. At the latter, the fi lm Oceans was previewed to great acclaim. Our Facebook page was launched and
we have more than 35,000 participants now. Countries all over the world have cre- ated commemorative stamps refl ecting the year. Communities all over the world have held celebrations as well.
Have you seen any difference yet?
We have more visibility for the year and for the term biodiversity. It’s a very scientifi c term and not many people know about it. With the IYB, the logo is being placed eve- rywhere – this is sometimes just enough to get people asking questions, which is what we want to happen. Seeing the logo in the subways of the
world and at the FIFA World Cup has been great. I was in the Washington Airport and saw a broadcast on CNN where the logo for the year was displayed behind a soccer player who was being interviewed and I was so impressed.
What have been the challenges?
The IYB 2010 is a global campaign designed to encourage worldwide action to safeguard biodiversity. This is a signifi cant challenge. To be successful, we need to inspire action from all sectors, all over the world. To do this, we need to work together to communicate consistent, compelling messages to our shared audience targets. We’ll provide the communications tools to help as many organisations as we can..
Read Attractions Management online
attractionsmanagement.com/digital
One of the challenges is teaching people what biodiversity means to them
What will happen after the IYB?
There’s talk about creating a United Nations Decade for Biodiversity and link- ing it with concrete targets to stop the loss of biodiversity. This means we’ll track the progress of our struggle to live sustainably each year and governments will have the commitment to do this. Also, we’ll work with our partners at the United Nations Forum on Forests to promote the International Year of Forests in 2011. ●
GET INVOLVED
For more information on the International Year of Biodiversity visit
www.cbd.int/2010 To link an activity to the International
Year of Biodiversity, contact the secre- tariat by email at
IYB2010@cbd.int
David Ainsworth, Focal Point for the International Y
ear of Biodiversity
, Secretariat
of the Convention on Biological Diversity AM 3 2010 ©cybertrek 2010
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