The Curse of Skull Rock was chosen for Land’s End because of its pirate theme
Madame Tussauds is showing a waxwork/4D film based on Marvel superheroes
to £525,000 ($765,000, E615,000). “It’s a serious investment,” says Bryans. “But the appeal to families and what it brings to the site makes it worthwhile.” Meanwhile, in Scotland, 4Dventure at Edinburgh’s Our Dynamic Earth is a £700,000 ($1m, €820,000) 4D attraction, provided by Global Immersion and part funded by the Scottish Government. The hardware, including glasses, seats, pro- jectors and 4D effects came to £300,000 ($430,000, €352,000). Theming the pre-show area as an Arctic exploration base cost £75,000 ($107,000, €88,000).
The services were £115,000 ($165,000, €194,000). The film was £180,000 ($258,000, €211,000) and the balance was made up of contingencies. As its remit was to drive home an educational message in an entertaining format, NSC Creative was commissioned to produce a bespoke eight- minute film to show the earth’s diversity. The experience takes visitors on a journey from the Arctic to the Tropical Rainforest, meeting a shark and a rhino head-on and escaping the sting of a scorpion’s tail. Marketing director Catriona Cardie says
this is their most exciting investment to date: “3D film is very topical right now, but we’ve taken that a stage further by produc-
ing a completely immersive experience, which is even more lifelike and has some startling moments. We hope people will leave feeling as though they’ve had a real- life adventure as well as having had a taste of earth’s diversity on the way.”
FURTHER INTERACTION Madame Tussauds in London, UK, and Marvel Entertainment joined forces this year for a new exhibition, Marvel Super Heroes 4D. This uses 4D with interactive themed areas and waxwork models to allow visitors to feel as though they’ve had a close-up encounter with superheroes
– they can even walk on the ceiling with Spider-Man and step onto Iron Man’s chest shield. Spanning 9,000sq ft (900sq m) over three floors, the climax is Threshold Animation Studio’s 4D film, shown in a 4D dome theatre produced and installed by Kraftwerk, which unites a crack team of superheroes against one of Marvel’s most villainous baddies. “The marriage of action-packed 4D ani- mation, atmospheric sets and Madame Tussauds waxwork figures will give fans a totally different way to interact with their favourite Marvel heroes. We know it will be a huge hit with our guests,” says
general manager of Madame Tussauds London, Edward Fuller. This marks the start of a five-year deal between the two entertainment giants and a significant, forward-thinking investment by Madame Tussauds, which will allow the experience to evolve over time, adding new elements and additional figures.
CREATING ANOTHER WORLD The way in which the attractions indus- try can create a whole other world for its visitors gives it an immediate edge over cin- ema and certainly the home, which don’t offer the same degree of escapism. French theme park Futuroscope has used futuristic theming to enhance its lat- est 4D experience, making visitors feel as though they’ve entered the world of Arthur and the Revenge of Maltazard. While waiting in the queue, visitors can play interactive games and learn to write their names in Minimoy (the language spoken in Arthur’s world) and measure their weight in the Minimoy way. Jan Maarten de Raad, CEO of Jora Vision, which completed the theming, says the immersive environment adds a great deal to the experience. “Parks are increasingly looking for attractions with a built-in experience to let their visitors
www.kraftwerk.at Creating 4D Theatres for the World´s Leading Parks & Attractions KRAFTWERK Living Technologies GmbH Tel : +43 7242 69269-0 3d4d5d6d@kraf
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3D/4D
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