RESEARCH
TOP 15 ASIAN/PACIFIC RIM AMUSEMENT/THEME PARKS (2009) RANK PARK AND LOCATION 1 2 3 4 5 6 7 8 9
Tokyo Disneyland, Tokyo, Japan Tokyo Disney Sea, Tokyo, Japan
Universal Studios Japan, Osaka, Japan Everland, Gyeonggi-Do, South Korea 1 Ocean Park, Hong Kong SAR
Nagashima Spa Land, Kuwana, Japan* Hong Kong Disneyland, Hong Kong SAR *
10
Lotte World, Seoul, South Korea 2 Happy Valley, Shenzhen, China
11 = Window Of The World, Shenzhen, China 11 = Dunia Fantasi, Jakarta, Indonesia 13 = Chimelong Paradise, Guangzhou, China 13 = Happy Valley, Chengdu, China 15
Happy Valley, Beijing, China Total Top 10
2009 ATTENDANCE% CHANGE 13,646,000 12,004,000 8,000,000 6,050,000 4,800,000 4,700,000 4,600,000
Yokohama Hakkeijima Sea Paradise, Yokohama, Japan* 4,500,000 4,261,000 2,800,000 2,500,000 2,500,000 2,400,000 2,400,000 2,350,000 77,511,000 65,361,000
-4.5% -4.0% -3.6% -8.3% -4.6% 1.1% 2.0% -0.7% 0.6%
-11.9% -4.9% -3.8% -7.7%
new park 11.9% -3.4% -3.6%
Notes: 1 Everland attendance does not include Caribbean Bay waterpark visitation. 2 Lotte World attendance only includes theme park. 3 Calculation of % change excludes Happy Valley, Chengdu. Annual reports, published information and from reliable TEA/AECOM industry and tourism sources. NB: Per cent changes for 2009 for certain parks are based on adjusted/updated fi gures for 2008, thus not directly comparable to published TEA-AECOM list for 2008/07. Source: TEA and AECOM
2009, following periods of growth through acquisition in previous years. In October 2009, The Blackstone
Group, which already owned Merlin Entertainments Group and 50 per cent of Universal Orlando, added Busch Entertainment Corp to its portfolio. In December, the corporation was renamed SeaWorld Parks and Entertainment. In China, 2009 saw the continued expan- sion of OCT Parks as a major player from its base in Shenzhen, with new parks opening in Chengdu and Shanghai. With a number of new projects on the cards, OCT expects to be moving up the list rapidly over the next few years. The strength of Merlin, Parques
Reunidos, OCT and Compagnie des Alpes is in the breadth of their offers. Compared to the traditional powerhouses of Disney, Universal and Busch, these operators have a larger number of smaller parks and attractions. With the high capital cost of creating major theme parks, there are likely to be less new parks opening in the next few years. But the models being followed by these newer operators allows them to continue to open small attractions, lead- ing to continued growth in visitor volumes for these groups. They have strong growth targets and we expect to see them consoli- date and improve visitor volumes in 2010. And what of the much-heralded Middle
East market? Well, the global credit crisis put paid to many plans there. We’ll still see schemes built in the UAE, but these are likely to be far more modest than originally planned, and it will be some time, if ever, before parks there feature on the TEA lists.
26
Ocean Park in Hong Kong was the fi fth most visited theme park in Asia in 2009
TOP 20 EUROPEAN AMUSEMENT/THEME PARKS (2009) RANK PARK AND LOCATION 1 2 3 4 5 6 7 8 9
De Efteling, Kaatsheuvel, Netherlands Tivoli Gardens, Copenhagen, Denmark Liseberg, Gothenburg, Sweden Port Aventura, Salou, Spain
Gardaland, Castelnuovo Del Garda, Italy
10 11 12 13 14 15 16 17 18 19 20
Total Top 10
Walt Disney Studios Park at Disneyland Paris, Marne-La-Vallée, France Alton Towers, Staffordshire, England Phantasialand, Germany
Legoland Windsor, Windsor, England Thorpe Park, England Parc Asterix, France Futuroscope, France
Legoland Billund, Billund, Denmark Mirabilandia, Italy
Parque De Atracciones, Madrid, Spain Heide Park, Soltau, Germany Duinrell/Attraktiepark, Holland
Chessington World Of Adventures, Chessington, England
Disneyland Park at Disneyland Paris, Marne-La-Vallée, France Europa Park, Rust, Germany
2009 ATTENDANCE % CHANGE 12,740,000 4,250,000 4,000,000 3,870,000 3,150,000 3,000,000 2,900,000 2,655,000 2,650,000 1,950,000 1,900,000 1,870,000 1,820,000 1,700,000 1,650,000 1,624,000 1,500,000 1,400,000 1,349,000 1,300,000 57,278,000 41,165,000
0.4% 6.3%
25.0% -2.6% 3.3% -9.1% 4.0% 1.6% 5.0% 2.6% 5.0%
10.0% 1.1% 6.3% Flat
1.5% Flat
5.0% -0.5% n.a.
2.9% 2.8%
Notes: 1 Attendance for Tivoli and Liseberg includes Christmas market operations. 2 Attendance for Port Aventura is for theme park only (excl. waterpark - separate ticket). 3 Attendance for Gardaland is for theme park only (excludes waterpark and Sea Life Centre - separate tickets). 4 Bakken (#8 in the 2008 list) in Copenhagen, Denmark was not included this year as guest do not buy a ticket to enter the park (it is not gated). 5 Calculation of % Change excludes Chessington World of Adventures. Attendance fi gures are estimates, based on company information, annual reports, published information and reliable TEA/AECOM industry and tourism sources. Per cent changes for 2009 for certain parks are based on adjusted/updated fi gures for 2008, thus not directly comparable to published TEA-AECOM list for 2008/07. Source: TEA and AECOM
With concerns that admissions and per
capita spend levels would drop in 2009, many park operators instigated cost reduc- tion programmes early in the year to reduce staff levels, cut back on operating expendi- ture and limited capital investment. In a number of cases these savings were greater than any revenue loss, so a number of parks saw revenues rise in 2009 despite the economic climate.
Read Attractions Management online
attractionsmanagement.com/digital The challenge facing these operators in
2010 is to build on the success of 2009 and continue to grow as the economy emerges from recession. ●
David Camp, director , economics, AECOM
Footnote: Figures are subject to change/ revision and readers should refer to
www.aecom.com for the updated report
AM 3 2010 ©cybertrek 2010
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