The Darwin Centre at the Natural History Museum is about research and learning as opposed to being just about display
Henry Moore, Reclining Figure 1939 on display at Tate Britain
kids making music after school right through to seniors taking apart in all kinds of local activities. And in between, having the chance to write some of the best cultural events happening any- where in the world – theatre, museums or a musical performance.
How can the sector help Britain’s recovery from recession?
A large amount of tourists cite cultural attractions and museums and heritage sites as a big part of why they decided to come to this country. But they don’t do that just because they’re here, they choose to come here because they’re lively and interesting places to visit and they’re going to enjoy what happens here. Culture is also very positive in terms of export – we send exhi- bitions out around the world and have great partnerships with museums internationally.
Should admission charges be reintroduced?
No. Free admission is crucial. These are the nation’s collections so the basic entry to entry should remain free. We only charge for special collections.
Is there a particular goal?
The Olympics and beyond the Olympics is very much in our minds. Many museums are contributing to the cultural Olympiad and cul-
AM 3 2010 ©cybertrek 2010
HRH Prince William and HRH Prince Harry at the National Portrait Gallery
tural festival. This is a great celebration of Britain’s role in the world and the world in Britain – the diversity in Britain. It’s great to be doing it for 2012, but we want to continue to do
great initiatives beyond 2012 that everyone can enjoy. Any other issues in the sector?
We’re always thinking how to broaden our audiences. How can we make what we do attractive to anybody who could be interested? We don’t want the old style, old view of museums as old-fashioned institutions applied because it’s no longer true. We now have lively, attractive museums and we need to get that across. ●
Read Attractions Management online
attractionsmanagement.com/digital 45
© NATIONAL PORTRAIT GALLERY, LONDON
DETROIT INSTITUTE OF ARTS © REPRODUCED BY PERMISSION OF THE HENRY MOORE FOUNDATION
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