GREEN WAVE
Green Wave is a multi-year global campaign that enables children and youths to make a dif- ference – one school, one tree, one step at a time. Green Wave brings together children and youths from around the world to raise awareness about biodiversity, and the need to reduce its loss. The Green Wave contributes to the Plant for the Planet Billion Tree Campaign. The 2010 Green Wave events started on the International Date Line that runs through the
Pacifi c, and moves westwards every hour. Beginning at 20:10 local time in the GMT+12 time zone, every hour new trees appear on the map. The map fi lls up with trees in Asia and the Pacifi c, across Europe and Africa, over the ocean to the America, then fi nally reaches back to the Pacifi c.
http://greenwave.cbd.int
NATURAL HISTORY MUSEUM, UK
secretariat worked to create the brand- ing and logotype and created a website to communicate the information. We work through national committees around the world and through partners. The national committees are self-organised and their structure really varies. In the UK, for example, the Natural History Museum in London is the main organiser, while in the Netherlands it’s a coalition of people. The United Nations Environment Programme has been very active, and has worked with Puma to promote the year.
What events are taking place?
There are events all around the world – so far, we have more than 100 countries where celebrations have been reported, with more reporting each day. There are no limits for what people can do to help
AM 3 2010 ©cybertrek 2010
The Natural History Museum (NHM), London, UK, is hosting the national sec- retariat and working with 400 partners across the UK. It’s informing people of events happening in the UK through Twitter, which has been listed as the top 50 wildlife and conservation twitters in UK newspaper The Guardian. Its aim is for attraction operators to get across to the public why biodiversity is critical and why we need to preserve it. “It’s impera- tive people begin to pay attention,” says coordinator Marie Clements. “Attractions can generate awareness by getting peo- ple involved in different, fun ways.” The museum is also hosting a range of activi- ties to mark the year including The Deep, an exhibition exploring 11,000m down in the ocean, an Amazonian art exhibition and Nature Live in the Darwin Centre.
www.biodiverstiyislife.net
Read Attractions Management online
attractionsmanagement.com/digital
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