SHOW PREVIEW
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www.liwshowguide.com for more information
LEISURE INDUSTRY WEEK
A new Innovation Zone and Outdoor Demonstration Area are among the features at LIW’s Play & Attractions sector in September, which aims to bring together senior buyers from the visitor attractions industry
tors. The show’s organisers are hoping this year’s programme and wider range of exhibits will encourage even more owners, operators and key decision makers. The Play & Attractions sector will include
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the new Innovation Zone, which is in part- nership with the Play Providers Association, who represent indoor play centres across the UK. The sector will provide selected exhibitors with the chance to showcase their brand new products and innovations. It will also host the Ideas Village where
eisure Industry Week (LIW) cel- ebrated its 21st year in 2009 and attracted more than 12,500 visi-
2010 Last year’s event attracted 12,500 visitors. The organisers hope even more attend LIW 2010
architects, consultants, marketers, design- ers and theming companies discuss new designs, developments and solutions. Event manager Chris Brown says: “The
features we’ve developed for the Play & Attractions sector will really benefi t visitors and exhibitors and offer people an oppor- tunity to do business and network. Just like the operators we host, our aim, year-on- year, is to improve the visitor experience.”
The Play & Attractions sector has been extended to include an Innovation Zone
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EXHIBITORS Exhibitors include suppliers of turnstiles, rides and simulators, theming and special effects, climbing walls, ropes courses and outdoor activity equipment. There will also be exhibitors who design and create indoor play frames and accessories, bowling, laser tag and paintball equipment, coin- operated amusements and suppliers to the museum and heritage sector. LIW will host an extensive programme of seminars during the three days of the event. The Attractions Industry Keynote will
Read Attractions Management online
attractionsmanagement.com/digital
address how the visitor attractions sector should work closer with national agencies to ensure the highly valued “staycationer boom” continues, as the UK strives for economic recovery. The keynote will be chaired by BALPPA’s Martin Barratt. The organisation will also have a lounge
on the show fl oor where they will provide a space for those in the attractions industry to do business and network. The Attractions Industry Party will run on
the Wednesday evening and will provide further opportunities for sponsors and exhibitors to network with decision makers from the UK visitor attractions industry. ●
LEISURE INDUSTRY WEEK NEC Birmingham, UK 21-23 September 2010 Tues 21 and Wed 22 10-5pm Thurs 23 10-4pm
www.liw.co.uk
AM 3 2010 ©cybertrek 2010
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