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Garnet A. Williams Fitness Centre

Thornhill, Ont www.vaughan.ca

Number of members: 1,350

Number of staff: 2 fulltime,

25 part-time

throughout the year. While member- ship is limited to those aged 14 and older, the centre offers free babysit- ting from 9:30 to 11:30 am three days a week making it the perfect choice for parents. Allowing potential members to try

out its services is an important part of the centre's marketing strategy. To capitalize on the resolution boom, it hosts a “Come Out and Play” week each January where potential members can try the facility at no charge. A 90-min- ute fi tness consultation is also includ- ed with every membership, and each month there is a guest day where mem- bers can bring a friend free of charge. Creating a buzz within the commu-

nity is important to all of the City of Vaughan’s recreational facilities, and a robust advertising campaign is in

place to capture the attention of the community: email broadcasts go out to a list of more than 4,000 former pro- gram registrants on a regular basis, and local newspaper advertisements and spots on community television keep its target audience in touch with the centre’s latest programs. Garnet A. Williams plays an important

role in the careers of the community’s up-and-coming fi tness professionals by offering co-op placements for college stu- dents. During these placements, students experience the world of health services management fi rsthand through positions in the facility’s fi tness consulting and special events organization departments. If the students are up to snuff, they can look forward to part-time employment as a City of Vaughan fi tness staff in one of the city's fi tness centres. FBC

Club fees: yearly from $387.75 for a student living in Vaughan to $727.75 for a non- resident adult

Facility size: 12,430 sq. ft. plus a spin studio, pool, indoor track as well as squash, racquetball and table tennis courts

Key programs: spinning,

aquafit and Urban Rebounding classes; personal training; squash lessons and leagues; pilates, yoga and tai chi available at additional cost

Equipment: 30 pieces of strength equipment, 22 Schwinn power cycling bikes and 35 pieces of cardio training equipment

July/August 2009 Fitness Business Canada 51

May/June 2009 Fitness Business Canada 51

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