FBC

TRAINERS

36 YOUR CAREER

So, you want to be a book author: Book Publishing Options for Fitness Pros

38 WORKOUTS

Conditioning for Runners

40 NUTRITION

Healthier BBQ

42 PROFILE

Leading by Example

FOR FITNESS STAFF, INSTRUCTORS, PERSONAL TRAINERS & REHAB, SPORT & WELLNESS PROFESSIONALS

SO, YOU WANT TO BE A BOOK AUTHOR:

Book Publishing Options for Fitness Pros

BY AMANDA VOGEL

The pros and cons of the most popular methods of getting your book into print.

had the time to do it. Writers laugh at this notion because creating a book and successfully bringing it to market requires far more than finding time to sit in front of a computer. For one thing, you must be able to write well (or hire someone who can).

T

36 Fitness Business Canada July/August 2009

here’s a joke among book authors: At least one person at any party will tell you they, too, want to be a pub- lished author…if only they

Plus, book publishers want you to have platform, a buzzword in today’s pub- lishing industry. Platform means you are already rec-

ognizable and people are familiar with what you do. You don’t have to be fa- mous, but you do need your own circle of influence and a proven track record for being able to promote yourself.

THREE OPTIONS FOR BRINGING A HEALTH/FITNESS BOOK TO MARKET

If you feel you have the platform to

succeed as a fitness book author, your next step is to determine how you’ll bring your book to the marketplace. The rest of this article covers three common options.

Option 1

Pursue a Deal with a Traditional

Publishing House

Lots of authors dream of having

their book published by a prestigious company because it boosts profes- sional credibility. So it’s not surprising that this option is quite competitive. Your timing is important. “You must get at a topic before it becomes satu- rated but not so early that there isn’t a proven market for it yet,” says Mike Bates, owner of Refine Fitness Studio in Windsor, Ont., and the former man- aging director at Human Kinetics Canada, a publishing company that specializes in titles related to physical activity. Laura Nolan is an agent at The Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56