nullienullsnullo unulle nullmanuenull nulleintraunull
nullnulle Connullunullnullannullnull nullnullnull nullo nullnullenull Manulle nullnulle Snullnullnullnulle Conullnullnullexnull
anull a lifelong consultantnull
i
nullnd as a consultant I believe that sinullplicity trunullps conullplexity every
tinullenull nullo, when consultants conullplain that their reports are not being inullplenull
nullented I believe it is because the client thinks the result will never happen,
because the prenullise is not based on nullshirt sleevenull understandable realitiesnull
Let’s look at a recent exanulllenullOn nullebruary nullh the nullall Street nullurnal
reported in a piece written by nullchel nulldes that nullolo nulllph Lauren was
going to expand in nullianull nullger nullarah, nullolo’s president said about nullia,
‘‘
I referred
nulln the next null years nullia is pronullcted to be the fastest growing nullrket
to the famous
in the worldnull
bank robber Willie
nullollowing that conullnullent, nullall nulltreet analysts and consultants knocked the stock down sonulle null to null pecentnull nullhat
is wrong with that idea for one of the best nullanaged, pronulltable apparel and retail conullpanies in the business null
Suttonnull When he
nullothing null except the nullall nulltreet winullard consultants didn’t nullget itnull null
nullas caught the
nullhen I was interviewed for that very sanulle nullall Street nullournal piece I said that because nullsia is growing fast and
police asked, nullWhy the nullnullnullnull – with its high unenullploynullent and tepid econonullic outlook – is not, the wellnullnullanaged nullnullnullnull brands will
do you rob banksnullnull
increasingly turn to nullsia to expand null
nullis simple, direct
nullo nullake the point about sinullplicity, which nullrnull nullarah understands and the nullall nulltreet consultants do not, I referred to
and uncomplicated
the fanullous bank robber nullillie nulluttonnull nullhen he was caught the police asked, nullnullhy do you rob banksnullnull His sinullple,
direct and unconullplicated response was, nullnullell, thatnulls where the nulloney isnull null
response nullas,
In concluding null interview with the nullall Street nullurnal I said, nullhat’s why nullolo goes to nullia, because that’s
nullWell, thatnulls nullhere
where the nullney isnull
the money isnullnull
’’
Of course, we nullst recogninull that not every conullany is nullolo nulllph Lauren with its strong brand, access to
capital and great talented bench strengthnullnullt every conullany can go to nullianull
nullet, nullany of you have untapped opportunities that are known to your enullployees but are not nullltered up to you
except for the sonullcalled nullopen door policynullnull nullut in today’s enullploynullent nullarket with fear of layoffs ranullpant, few
enullployees have the courage to tell the boss about how the top line could grow and pronullt inullproved for nullust plain
fear of sticking their neck outnull
nullut there is a way to hear fronull your enullployeesnull Over the past nullnull years nully conullpany has been successful with what
we call the nullnullnull survey nulluestion nullethodologynull It works because the respondent’s answers to our focused nulluestions
are kept connulldentialnull nullheir conullnullents are not identinulled with their nanullenull nullhe subnullects covered arenull
null nullronulltable sales growth opportunities
null nullustonuller relationships
null nullhere and how a conullpany can perfornull better, service custonullers better and increase pronulltability
null Organinullational structure as perceived fronull the trenches
null Effectiveness of Inull systenulls and software
null nullupply chain issues
nullaybe you can’t be nullolo nullalph Lauren, but you can tap the extensive knowledge of your nullost valuable asset null your
enullployeesnull nullhey know nullore than you think and they will help because they want their conullpany to succeednull nullhey
have a stake in their success nullnullnull and yours null
nullnd there’s nothing conullplex about thatnull
Enullanuenull nullenullnnullnullaunull is president and Cnullnull of nullmanuel nulleintraunull Associates Inc., management consultants specialinulling in nullusiness
strategy, pronullt impronullement, marketing, organinullation analysis, speednulltonullmarket process alignment, cnullargenullacks, Inull systems,
sourcing strategy and distrinullution. null201null nullnullnullnullnullnullnullnull, consultenullanullaol.com
8

specialtyinsidernullconull

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36