Insiderounull
Inullnullnull nullanullnull null Anullnullonullnull
uxury is not deadnull
l
It’s nullust been hiding out in the retail protection progranullnull
nulle all know the better nullarket has been anything but better for nulluch of the past nullnull nullonths for retail in general
and fashion retailers specinullcallynull nullhen Lehnullan nullrothers went bust in the fall of nullnullnullnull, it set off an upstairs chain
reaction, the likes of which the business had not seen in several lifetinulles … if evernull
nullhere were all sorts of dire predictions about this being the end of luxury, the denullise of the aspirational shopper, the fall
of the good tinulles as we knew thenullnull nullnd at least for the shortnullternull, those were pretty accurate descriptionsnull nullou could
ask the big boys like nullaks and nulleinullan’s, but as a specialty retailer you really didn’t have to null you felt it well enough
right there in your own storenull
nullhen when it seenulled that things had bottonulled out, everyone started to talk about the new nornullal and the
senullinullluxury nullarket that was going to take the place of the real thingnull nullnd sure enough, we saw that too, with
highnullend retailers trading down their opening price points and talking about value, even if they had a hard
tinulle getting the very word out of their nullouthsnull
nullow, we’re starting to see the next transition and guess whatnull It’s slowly but surely getting back to – of all
things – the nornullal nornullalnull nullolls nulloyce nullust introduced a new nullodelnull nullhole nullood sales are upnull nullalnullart
is slowing downnull Even nullaks and nulleinullan’s are doing betternull
nulle are by no nulleans back to the way things werenull nullot even closenull nullut things are starting to swing back in
that directionnull nullor those who doubted that would ever happen, this is big newsnull
nullor specialty apparel retailers, it’s not only big news, it’s good newsnull nulltores need a valid, reliable and
consistent highnullend business to subsidinulle all the nonsense that goes along with retailingnull the nullarkdowns,
the closeouts, the endless salesnull nullithout better goods, the nunullbers nullust don’t worknull
nullo, in the clinullb back out of the hole the fashion business has been in, there are several interinull steps that need to be
taken by independentsnull
nullirst off, do not drop those lower opening price point goods you’ve been bringing in the past yearnull nulluch like the dollar
nullenus at fast food places, they bring in the bodies and help pay the billsnull
nullon’t stop pronulloting eithernull nulls the shopper starts to return to the nullarketplace, she will be developing new habits and
patterns, at least partially because sonulle of the stores she used to go to didn’t nullake it through the recessionnull nullhe needs
to know you are still out therenull
nully all nulleans, do not take your eye off the expense side of your businessnull nullhile you’ll be tenullpted to step down fronull
your nulled nulllert status and loosen the slack a little, you’re not there yetnull nullt least for the tinulle being, the best way to nullake
nulloney is still by not spending a whole lot of itnull
nullinally – and here’s the piece of the punullnullle you can’t forget – start bringing back in sonulle higher price point goodsnull nullot
as nulluch as nullaybe you used to carry, but nullore than you have been recentlynull nullou’re not going to know when luxury is
really back if you don’t have those goods on your nulloor in the nullrst placenull
Like everything else in life, it’s a nullatter of tinullingnull nullut the tinulle for luxury is getting closer every shopping daynull
nulle the nullrst retailer on your block to welconulle it backnull
nullnulle Ednullnullonull
nullou can contact tnulle editor at editornullspecialtyinsider.com
nullarchnullnullpril nullnullnullnull
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