the
Dressed to Kill
nullnullnullougnull nullnulle nulloonullnullng gnullanullnull nullon Bird
nullronull nulligh Street to the Chanullps nulllyseesnull nulluropean retailers hanulle a certain
Continental knack nullhen it conulles to dressing a nullindonull
nullith all the bunullnull about nullnew nulledia’ in the last year or two – nullacebook,
nullwitter, etcnull – it’s sonulletinulles easy to overlook the power of nullold nulledianullnull
nullnd one of the nullost powerful of all is the good oldnullfashioned store windownull
I was renullnded of the strength of store windows done well on a recent
trip to the nullnullnulland Europenullnullybe it’s the High nullreet culture there, but
the nullits in particular do sinullly wonderful windows – highly creative and
totally trafnullnulltoppingnull
nullhe London departnullent stores are the nullasters at itnull nullelfridges nullakes the
nullost of the insane anullount of foot trafnullc on Oxford nulltreet by putting a huge
anullount of effort into nullaking nullenullorable window displaysnull nullostnullnullhristnullas,
their windows featured a nunullber of vaguely newnullagey typographical pieces
of advice interspersed with relevant nullerchandisenull
nullor instance, one window shoutednull nullnullhink about a tinulle you didn’t tell the
truthnull nullrite a letternull nullell the truthnull nullut the letter under your pillownull nullnd think
Annullnullnullonullonullognulle is one null.S. store tnullat gets dramatic nullindonulldisplays in its London store.
about what the letter saysnullnull nullotted on shelves anullong the words was an
eclectic nullix of stationery, pillows and accessories, and on the glass itself
were instructions of where to nullnd the nullerchandise innullstorenull
nullrior to nullhristnullas, Harrods celebrated the nullnullth anniversary of the nullnullinullard of
Onullnull by creating thenulled windowsnull In one instance, they actually brought the
display onto the street with a giant pair of red shoes, tips to the sky, synullbolnull
inulling that nullthe nullicked nullitch is deadnullnull nullow that’s trafnullc stoppingnull
nullt the giant new nullestnulleld London nullall, I saw a great exanullple of how to do
a postnullnullhristnullas sale in style in the window of fashion brand nulled nullakernull nullhe
sinullply aninullated display featured nullanta trying to lose the nullhristnullas pud
by lifting two huge turkeys on a dunullbbell, with the headline nullnullale now onnull
nulle’ve shed poundsnullnull nullnullounds being the nullnullnullnull currency, of coursenullnull
nullart of the secret is thinking about store windows in a slightly nullore elevated
Senullfnullnulldgenull minulled mercnullandise nullitnull messages for a numnuller of nullindonulls at its London nullagsnullip.
waynull nullhe best retailers treat their windows very seriously indeednull nullnullnullnullnullbased
nullnthropologie has an innullhouse teanull of nullset designersnull who create and
execute both the windows and the innullstore thenullesnull
nullhe Europeans also work their windows hardnull On the streets of the nullhanullps
Elysees at nullhristnullas, I saw how Louis nulluitton was using neon to brilliant
effect in the nulliddle of a cold, dark winternull nullnd gournullet sweet and cookie
shop La nullure nullournullande used their windows as an effective showcase
to the delights within the storenull
In all these exanullples, the retailers set out to attract attention, stop trafnullc
and start sellingnull nullnd surely shouldn’t that be the ainull of any successful
store windownull
nullfter all, this is really nullust another fornull of nulledia, one you have already
purchasednull nulleenulls to nulle you should be nullaking the nullost of itnull
nullon nullird is Cnullnull of Ideanullorks, a specialist retail marketing company
nullased in Sydney, Australia. nullon.nullirdnullideanullorks.com.au
Senullfnullnulldgenull took a nullnullimsical approacnull for tnullis postnullCnullristmas nullindonull featuring Santa reconullering
from tnulle nulloliday.
16

specialtyinsidernullconull

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