the
Money Talks
Snullx Eanullnull Snullenullnull
nullrthur nullacnullkienullicnull
nullnullpert adnullice on the nullest innullestnullents a specialty store can nullake right nonull
nulls broader econonullic conditions stabilinulle – or at least try to – independent specialty retailers who have positive cash
nullow, longnull and shortnullternull debt that is in control, and sonulle cash reserves, nullight want to consider investing in their
business, say nullnancial expertsnull nullhis could include systenulls upgrades or renullnancing, but the best bang for the buck
right now is in conullnullercial real estate, which is still at rocknullbottonull pricesnull Here’s a rundownnull
1null Adnullenullnullnullnullnullngnull nullhen nullarket conditions weaken, nullost retailers and the vendors that serve thenull pull back on adnull
vertisingnull nullrongnull nullhe best tactic when the econonully slows is to bolster your ad dollars while letting your conullpetitors
pinch and savenull nulldvertising in print, online and elsewhere can bolster your nullarket position and nullaintain connulldence
as well as drive salesnull nullou didn’t see nullpple closing up its nullarketing departnullent during the nullreat nullecession, did
younull
2null Renullonullanullnullngnull Ivan Lnull nullriednullan, president and chief executive ofnullcer of nullnullnull nulleal Estate nulldvisors, says relocatnull
ing right now nullay nullake sensenull nullnullonulltenancy is very inullportant for driving the right kind of trafnullc to a retailer and, in
turn, driving salesnull If the retailer has a nullall location, but the surrounding tenants aren’t helping to drive the right kind
of trafnullc to the store, then relocating to a better place within the nullall, near likenulltenants would be a good nullovenull nullhe
InullSInullER nullIPSnull
sanulle goes for street and strip center locationsnull nullnd, once again, retailers are nullnding that better locations are availnull
1null Anullnullnullannulle Conullnullenullnullnullanull
able at better pricesnullnull
Reanull Enullnullanulle Senullnullnullnullenull
wwwnullnulllliancenullnullEnullconull
nullnull Exnullannullnullon/Renullnannullnullngnull nullIt is an excellent tinulle for retailers to start executing on the expansion portion of their
strategic plan,null says nullennifer nullehoe nullagan, nullanaging director, nullnullnull nulldvisorynull nullnully now, retailers have executed cost
2null nullCP Adnullnullnullonullnull
savings fronull within their supply chain through to their sales nulloor and should start reinvesting sonulle of that savings
wwwnullkcpadvisorynullconull
into the business in conullbination with opportunities to inullprovenullreplace existing lines of credit or enter into new onesnull
It is inullperative that independent retailers start pursuing ways to expand nullarket share in order to be ready for the
nullnull nulleff Monullanullnull
wwwnullnulleffnullowattnullconull
consunuller when they return fronull hibernationnullnull
4null RCS Reanull Enullnullanulle Adnullnullnullonullnull
4null Add Anonullnullenull Snullonullenull nullndrew nullnull Levinson, founder of nulliverside nulltrategic nulldvisors, says now is a good tinulle to
wwwnullrcsrealestatenullconull
nullnullake strategic real estate decisionsnull nullhether to add a new store, renegotiate a lease, or relocate, will nullof coursenull,
depend on the specinullc circunullstancesnull null singlenullstore location that is doing okay right now nullay have built up sonulle nullnull Rnullnullenullnullnullde Snullnullanullegnullnull
nice reserves of cash, and now is a great tinulle to nullake an investnullent in a second locationnullnull
Adnullnullnullonullnull LLC
wwwnullriversidestrategicadvisorsnullconull
nullnull nullenull a nullenullnullenull Leanullenull nullnullurrent econonullic conditions are driving established retailers to negotiate longer leases with
nullore concessions, allowing thenull to lock in a low rent for a longer period of tinulle,null says nullen nullare, broker, nulllliance
nullonullnullercial nulleal Estate nullervicesnull nullnullhey are also driving entrepreneurs into the nullarketnull Low rent rates, concessions
and shorter ternulls are available and greatly benenullt a startnullup retailernull Each nullarket is different and an experienced
broker will be aware of incentives being offered by landlords and negotiate the nullost aggressive lease ternulls for your
businessnullnull
6null nullonullunull on Senullnullnullnullenull nulleff nullowatt, a consultant and certinulled speaking professional, suggests inullproving your service,
which will retain custonullers and win new ones toonull nullor stores serving wonullen nullaby nulloonullers, for exanullple, nullowatt
says this denullographic is tinulle strapped and busynull nullnulleduce the hasslenullfactor for your nulloonuller wonullen custonullers,null
he explainsnull nullOffer easy onnullline orderingnull Offer to giftnullwrapnull Offer to put together custonull baskets of your goods and
ship anywhere for thenullnull nullon’t wait to be asked to do thisnull pronullactively announce itnullick up the phone and start dialnull
ing during your slow periodsnull nullour custonullers’ nulloney is plentifulnull nullheir tinulle and energy is scarcenullnull
nullarchnullnullpril nullnullnullnull
21
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