the
Tech Watch
Snullgnnull of nullnulle nullnullnullenull
nullrthur nullacnullkienullicnull
Digital signage goes nullainstreanull nullith personalinulled content conulling
to a specialty store near you soon
nullhen it conulles to digital signage for specialty retailers, the future is nownull
nullfter several years of adoption by nullanullor chain stores, digital signage solutions for independent apparel retailers are
readily available as well as packed with a bunch of nullwownull factors null thanks to recent technological developnullents
fronull conullpanies such as Inullnull, nullisco, nullicrosoft, Intel and nullnullnullnull
nullardboard nullerchandising cards, slide shows, video loops and even nullannenulluins are being supplenullented with
digital display signs, innullstore kiosks and virtual dressing roonullsnull nulloreover, digital visual nullerchandising is beconulling
seanullless and transfornulling the custonuller’s innullstore experiencenull
nullusty Lutnull, general nullanager at nullnullnull nulletkey, says there’s a nullarket denulland for specialty retailers looking to
converge their online and enullconullnullerce efforts into the store via digital technologynull nullnullhis can take the fornull of an
interactive conullponent tied with a display conullponent null for exanullple, a kiosk that nullay be integrated with a digital
sign or, a largenullfornullat display with touch capabilities, such as a virtual dressing roonull where consunullers can
select products on the screen and see how the ensenullble would work together as an outnullt,null Lutnull explainsnull
InullSInullER nullIPSnull
nullnullhe digital signage helps drive the visual nullerchandising nullarketing nullessages, while the kiosk provides the ability
for the consunuller to view product and services infornullation and, if necessary, order and purchase fronull the devicenullnull Cnullnullnullo Snullnullnullenullnull
1null wwwnullcisconullconullnullwebnullsolutions
nulleanwhile, new store designs now include digital signage and selfnullservice conullponents, and Lutnull says the
dnullsnulldigitalnullsignagenullhtnulll
technology is being nullore fully integrated into the retail environnullentnull nullIn the future it will no longer be the
differentiation between what we call nulldigital signage’ or a nullkiosk,’ but rather the screens and conullponents will be
2null InullM
sinullply part of the shelf or counter or display or retail infrastructure,null Lutnull saysnull wwwnullnullnullnullnullibnullnullconullnullservices
usnullgbsnullbusnullhtnulllnullbcsnullretailnullhtnulll
nullt this year’s nullational nulletail nullederation conference and trade show, tech conullpanies showed prototypes of these
personalinulled solutions as well as nullarketnullready solutionsnull nullosh nullanullpel, vice president of nullnullnull nullultinulledia, says
nullnull Innullenullnullnull Conulle nullnull Pnullonullenullnullonull
nullarketers are nullgetting snullarter on how they use innullstore digital nulledianull nullhey are bringing sonulle of the principles that
wwwnullintelnullconullnulldesignnullintarchnull
they have learned onnullline into the brick and nullortar store locationsnull nulle have seen that retailers are increasing the
platfornullsnulldigitalsignagenullindexnullhtnull
level of targeting, localinullation and even personalinullation of content they would like to donullnull
4null nullCR nullenullnullenull
nullhe inullplenullentation costs of these solutions are as varied as the applications availablenull nulletailers should connect
wwwnullnetkeynullconull
with vendors for exact price nulluotes, but can expect to dole out between nullnull,nullnullnull and nullnullnull,nullnullnull nulland highernull for nullany
digital signage technologiesnull It’s noteworthy that nullany offnullthenullshelf conullponents can now be used, which drives
nullnull Mnullnullnullonullofnull
down the pricingnull nulllso, Lnullnull prices have sharply declined, and a digital signage setup that cost nullnullnull,nullnullnull two years
wwwnullnullicrosoftnullconullnull
ago can now be had for nullnull,nullnullnull and lessnull
windowsenullbeddednullennullusnullaboutnull
solutionsnullretailnullsolutionsnullnullspx
nullnullnull nullultinulledia offers endnulltonullend, hardware, software and support for a variety of solutions for retailersnull nullanullpel
notes that partnering with the right vendor is crucialnull nullnulletailers should be considering vendors that not only nulleet
6null nullCnull Munullnullnullnullednulla
their current needs, but who can be a partner as the pronullect scope evolves,null he saysnull nullnulloo often, we have seen
wwwnullycdnullultinulledianullconull
retailers identify sinullple renulluirenullents, but once installed, decide that they want to add interactivity, custonullinulled
integrations and other renulluirenullents that their initial supplier could not providenull nulletailers should pick vendors that
are continuously investing into nullnullnull, who can also help thenull identify the correct experience for their current and
future applicationsnullnull
nullside fronull its endnulltonullend approach, nullnullnull nullultinulledia also offers scalable solutions that work with retailers who nullay
own less than nullnull storesnull nullnullnull nulletkey is also scalable null even on the store levelnull nullIn nullost cases, a retailer will nullnd
that having nullultiple screens in their store inullproves the custonuller experience and heightens the effectiveness of the
nullarketing nullessages being pronulloted,null Lutnull saysnull nullEven a nullvenullstore retail chain nullay have nullnull to nullnull screensnull
20

specialtyinsidernullconull

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36