industry news
Everbuild’s
Dog’s death
new catalogue
inspires new
biggest ever!
food range
Everbuild is proud to announce the launch of
A new range of super premium dog food has
its new catalogue featuring the entire range of
been launched in the UK. The new highly nu-
Everbuild products, including the Purimachos and
tritional and hypo-allergenic food has been
Kwikgrip portfolios as well as newer introductions
developed by a family of life-long dog lovers
such as the Geo-Fix paving jointing compound.
after their 14 year old Golden Labrador,
Brand new products such as the Exact Gap foam
Gemma, died from a liver condition believed
and Firespan intumescent pads have also been
to have been caused by eating high cereal con-
added, making the catalogue the largest that
tent traditional dog food. Peter researched the
Everbuild has ever produced at 232 pages. A
content of dog food and found that many
contents list at the beginning of each section as
brands contained poor quality ingredients. He
well as at the front of the catalogue makes using
partnered with the super premium pet food
it simple for readers.
manufacturer to develop his own recipes con-
For more information call 01132 403456
taining only natural high quality ingredients
or fax 01132 400024.
that contain no artificial additives or flavours.
The Canine Cook range contains a range of
health foods such as sunflower oil, linseeds,
Tetra makes new
seaweed, green tea and natural compounds to
promote healthy and supple joints, and is also
one of the first dog foods in the UK to con-
appointment in
tain Verm-X: a natural herbal compound to
control internal parasites. Now the first three
marketing
super premium products are available. They are
Puppy +Verm-X, Salmon and Potato + Verm-
X and Lamb and Brown Rice. All three sell in
Leading supplier of fish food, treatments and equip-
12kg packs with a retail price between £29-£39
ment, Tetra, has appointed a new product manager to its
and provide excellent margins for resellers.
marketing department. Rena Wiethaupt joins from
For more information email
Tetra’s European trade marketing department in
sales@thecaninecook.com or
Germany and has worked for Tetra for over four years.
visit www.thecaninecook.com
She will be responsible for the marketing of pond and
goldfish products for Tetra UK and replaces Anke
Heines who returned to Germany at the end of 2009.
For more information call 02380 606070.
A success
viewing of the reptiles. Very importantly, the new
units provide a great living environment for the rep-
all round
tiles”. CASCO will attend PATS 2010 at Sandown
and Harrogate so look out for the stand and for


chances to win top quality shop fittings.
CASCO wasn’t the only one to benefit from the For more information call 0845 609960
PATS 2009 show. Tranquillity Aquatic Superstore, or visit www.cascoeurope.com
from Brighton in East Sussex, visited the CASCO
stand at Sandown Park and won two fabulous rep-
tile units in the Prize Draw. Just by attending and
entering the competition Tranquillity won two rep-
tile units and all the equipment to go with them.
The reptile units are supplied with heat equipment
and thermostats and CASCO says they are un-
doubtedly the best available on the market. They al-
so have specialist lighting included and additional
ventilation for different animals. The total value of
the prize was approximately £4000! Owner of the
shop David Ford said, “We are really pleased with
the units and wish we could have the same fronts
throughout the shop. The units attract the cus-
tomers’ attention quickly and provide clear and easy
VITAL EARTH CONTINUES TO EXPAND SALESFORCE
Vital Earth, the manufacturer of the Vital Earth I am absolutely convinced that Vital Earth is all
brand of peat-free composts made from recycled about the future of gardening and I am delighted to
garden waste, and now the new Chicken Poo TM be a part of it.” Extensively endorsed by commercial
fertiliser launched at GLEE, has appointed Lucy growers, Vital Earth’s products are all sourced within
Wheatley as Area Sales Manager for East Anglia. the UK and 100 per cent recycled. Every pack
Lucy, who has considerable experience in sales, bought not only helps to grow great plants; it also
has left a career in banking to join Vital Earth. represents a reduction in society’s landfill needs.
Commenting on her new role, Lucy said, “I’m de- For more information call 01335 300355,
lighted to be working with such a forward thinking email 01335 300355 or visit
company, especially when it comes to green issues. www.greenergardener.com
British Builder & Developer 7
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