product innovations
Toy joy for
An all-over
Import Services
Spiderman, The Simpsons and licensed Disney products
tan with Kiniki
are the latest additions to the expanding toy portfolio of Leading UK manufacturer is offering retailers
established logistics company Import Services. The lo- the chance to snap up its unique tan-through
gistics firm has one of the largest toy cupboards in the swimwear in time for summer 2010. Despite the
UK with the addition of its latest business win, IMC recession,
Kiniki.com increased its workforce
Toys. IMC Toys has appointed Import Services to han- last year to cope with the demand for its tan-
dle its inbound shipping management and customs through designs, which launched in spring 2009
clearance together with warehousing operations, order and enjoyed sales of more than 30,000 last sum-
processing and high volume pick, pack and distribution mer. Backed with a national marketing and PR
throughout the UK to majors and independent stores. campaign,
Kiniki.com plans to boost already im-
IMC Toys managing director Jon Gregory said, “Import pressive sales by seeking new trade partners.
Services has demonstrated its understanding of the toy “We have tapped into a market with virtually no
business and that it can react swiftly and effectively competitors, which is why our tan-through
which is exactly what we need in a logistics partner.’’ range is selling so well,” says John Walker,
For more information call 01489 799500 founder of
Kiniki.com. “As well as spelling the
or visit
www.importservices.co.uk end of tan-lines our patented products can be
worn like ordinary swimwear and dry three
times as fast. Our designs come in a range of
Chicken Poo
the essential plant nutrients, all naturally derived. The styles and prints for men and women, including
product is supplied in tub form for easy use and stor- swimsuits and wraps that help ladies cover up
age and comes in a 7Kg size with an RRP of £7.99. without getting in the way of a great tan.”
scoops award
For more information call 01335 300355, Established in 1976,
Kiniki.com has grown
or visit
www.greenergardener.com from a backroom business for mail order men’s
Organic, peat-free compost manufacturer, Vital Earth,
underwear into a British manufacturing success
has won best new retail product at the GAN show
story with an international client-base and more
with its ‘Chicken Poo’ organic fertiliser. Made from
than 30 million sales under its belt.
natural recycled chicken manure, it contrasts with other
For more information call John Walker
products in this category by being sourced exclusively
on 01782 611 599 or visit
www.kiniki.com
from British free-range hens. The product has been
rigorously tested for performance, but also tested in
depth with consumers, whose views had a strong influ-
ence on its striking name and lively engaging presenta-
tion emphasising the natural ‘happy hens’ ingredients
and British provenance. The product is listed nationally
in garden centres and in 350 Wilkinson’s stores. Ideal
as a fertiliser for all kinds of vegetables, fruit, flowers,
trees and shrubs, Vital Earth Chicken Poo contains all
A new website
new CASCO website brings with it a subtle brand image
change with the introduction of an updated logo.
Customers will start to see the new logo throughout
for CASCO
the company’s marketing as it moves into 2010.
For more information call 0845 609960
CASCO has kicked off 2010 with the update and re-
or visit
www.casco-europe.com
launch of their website. The new site, with its totally fresh
look, can be found at
www.casco-europe.com. It is now
easier to view products and services and to obtain valu-
able shop fitting information using just a few clicks of the
mouse. Plenty of new features and content have been
added helping new and existing customers find the an-
swers to their questions regarding shop fittings, design
and installation. Notable changes include the dividing of
areas of CASCO expertise into sections, which include
Aquatic, Small Animal, Bird and Reptile. Also, visitors will
see the addition of an Innovations area showcasing the
kind of bespoke products CASCO is well known for de-
signing, manufacturing and installing. An Advice Centre
offers information for those opening a new store or be-
coming a shop owner for the first time. The launch of the
Avoid shoe
insoles cushion the balls of your feet, which stops them
sliding forward and prevents that ugly toe overhang with
high heeled sandals. Killer Kushionz are the first ever-full
woes with Tszuji
insoles that can also be worn in open toe shoes and san-
dals. Heavenly Heelz are multi-functional cushion insoles
With the wedding season looming, thousands of women that protect your heels against rubbing and blisters, and
are facing a summer of blisters, bunions and bruised an- can also be used at the inside top of a mule or boot to
kles from squeezing into teetering heels. But while elegant ease friction and protect your hosiery. Amazing Arches
dressing often calls for uncomfortable footwear, shoes provide support for the arch of the foot and work with
storage and accessories specialist
tszuji.co.uk says the right the body's natural shock absorption system to reduce foot
protection can leave guests and brides with their feet and fatigue. Finally, Sexy Soles are customisable insoles to pro-
shoes intact. Thankfully, the fantastic Foot Petal range has vide ultimate comfort for the entire foot- especially great
the answer to every painful shoe problem and is endorsed in flats and boots.
by the American Podiatric Medical Association. Tip Toes For more information visit
www.tszuji.co.uk
Garden & Hardware News 21
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