industry news
Retailers Ready to
market is changing. There is an increased focus on
premium products that make fishkeeping more re-
warding and enjoyable. This means products must
Innovate in 2010
Dansand joins
be of a high quality and do the job they are sold
for. The result will be a focus on innovative prod-
Despite the challenges of 2009, Tetra has been ucts from the well-known brand names as these
forces with
speaking to retailers and discovered a buoyant will offer the reassurance and standard of per-
mood for 2010. Kevin Rose, owner of Lynchford formance consumers are demanding.”
Bradstone
Aquatics, comments, “We’ve had the best six For more information call 02380 606070
months trading in our 50 year history despite the or visit www.tetra.net Denmark’s Dansand A/S and UK industry
continuing recession. People are rediscovering experts Bradstone have partnered to distribute
fishkeeping and treating it as a hobby. This new new Tommy Walsh’s Choice Dansand Joint Filling
type of fishkeeper means that consumers are likely Sand after a successful launch at UK trade expo,
to naturally gravitate to buying premium products GLEE 2009. The revolutionary new joint filling
especially with the independent stores. Retailers sand prevents weeds from growing in newly laid or
will therefore have to focus on the quality of serv- renovated block paving, patios and driveways with-
ice they deliver and maintain a high standard to out using environmentally harmful herbicides.
keep these hobbyists coming back to their store Bradstone has an established and enviable nation-
and enjoying fishkeeping.” Sam Baker of wide distribution network making it perfectly
Aquajardin has noticed similar trends in his store. placed to promote Tommy Walsh’s Choice
“It is up to the retailers and manufacturers to en- Dansand Joint Filling Sand to UK garden and
sure fishkeeping becomes easier and more straight DIY retailers, and professional building and land-
forward for these customers. Advice needs to be scaping trades. Dansand A/S product manager,
simple and effective and products need to be inno- Johannes von Siebenthal says: “We are extremely
vative and easy to use.” Chris Nickson, Marketing excited to be working with Bradstone who bring
Manager at Tetra UK sums up. “It’s clear that the unparalleled knowledge of the retail and trade sec-
tors. We are both committed to making Tommy
Walsh’s Choice Dansand Joint Filling Sand an out-
Waterside wins
CO products into their shop space and how well they standing success across the UK.” Dansand’s eye-
made the design work. The layout had been thought catching POS displays and Tommy Walsh’s Choice
through in great detail and they had even included a Dansand Joint Filling Sand DVD which contains
£20,000 shop refit
colour scheme and scale in the design. Waterside were Tommy’s tips for installation, renovation and main-
ecstatic to be receiving the £20,000 shop refit and Jill tenance of your block paving, will be available for
After months of gathering entries, an agonising selec- Molyneux (receiving a bottle of champagne from UK retailers to use for in-store presentation and is a
tion process started for the judges to select just one Sales Manager Ian Blinco) said, ‘I was over the moon useful instructional take home for the purchaser.
lucky winner of CASCO’s £20,000 shop refit. To enter, when CASCO called to tell me I had won the competi- For more information
pet and aquatic stores had to make a detailed plan of a tion. This will make such a difference to our aquatic call 01335 372289 or email Bradstone:
proposed layout utilizing CASCO products exactly to department and no longer will I look with envy at the Lee.Poole@aggregate.com
scale, and the best plan was the winner! CASCO has of- smart tanks in other shops as we will now have our
ficially announced that the winner of the 2009 competi- own. Thank you very much CASCO’.
tion is Waterside Garden Centre in Peterborough. The For more information visit stand M11,
design caught the judging panels’ eye for many reasons, call 01424 858060, email: sales@focus-sb.co.uk
the main of which was how efficiently they fitted CAS- or visit www.focus-sb.co.uk
NEW BARKSTON WEBSITE IS A HIT
Barkston Plastics Ltd has seen a significant increase in uct range. Customers visiting the site can purchase plas-
its customer base following the launch of its new web- tic and materials in a wide range of colours, finishes,
site – www.theplasticpeople.co.uk. Launched in May sizes and shapes to suit multiple DIY requirements. As
2009, the website is part of a comprehensive new mar- a result of the growing success of the website, Barkston
keting programme which is designed to support the has also expanded its workforce by 10 per cent. Tim
company’s long-term objectives of strengthening mar- Kiernan, Managing Director of Barkston, commented:
ket position and developing brand identity in both trade “The new website has been extremely successful and is
and consumer markets. The website was created to intended to support both our trade and consumer busi-
complement Barkston’s existing trade website – ness long term.”
www.barkstonltd.co.uk – by focussing on the end-user For more information...
and giving visibility to the company’s expanding prod-
6 Garden & Hardware News
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