product innovations
Water in style
lightweight and easy to carry, and have a metallic appear-
ance that works well with their modern design. Strata is
helping to address water shortages with its new com- Wolf Steel
with Strata
plete Ward water butt set which includes a three-piece
stand and downpipe filler kit that the brand proudly says
Strata has launched the new Ward watering can which is unique, and which offers an entire water butt starter
launches UK
incorporates ergonomically designed features including kit in a single SKU. It also takes up less selling space
a large opening for easy filling, a long reaching spout making it a popular choice with retailers looking to
operation
and a large round handle for easier gripping. The Ward make the most of their space. The butt is constructed
watering can is available in 5 and 10 litre sizes and in from over 90 per cent recycled materials and is available
Canadian barbecue giant, Wolf Steel has
green, red or pink meaning there is a style and size to in 120 litre and 210 litre sizes.
opened the doors on its first ever dedicated
suit every gardener! Strata has also launched Milano For more information
UK offices to gain a stronger foothold in the
planters, also under the call 07793 708968
UK outdoor living market. West Midlands-
Ward brand. The or email saraho@strat-
based, Wolf Steel (UK) Limited is a wholly
planters are aproducts.co.uk
owned subsidiary of the Canadian parent
company that will distribute and promote the
renowned North American brand, Napoleon
Gourmet Grills. Wolf Steel’s National
Advertising Manager, David Coulson says:
“We launched Napoleon Gourmet Grills into
the UK in 2000 and we’ve seen steady
growth since. The UK’s love of outdoor din-
ing and entertaining is increasing, in part due
perhaps to the current economic climate
making consumers look to holiday in the UK
and entertain at home rather than eat out. It
is a key strategic market that now merits a
dedicated operation to support growing de-
mand for our gourmet grills, outdoor
kitchens and outdoor ambience
products.”The Napoleon Gourmet Grills
range includes cart and built-in gas grills,
charcoal grills, portable grills, beautifully
crafted outdoor kitchens, outdoor heating
and waterfalls to add ambience to the out-
door dining experience.
For more information call Ian Wheatley
on 07834 361170 or email iwheat-
ley@napoleonproducts.com
Tetra
parts are more simply coded and priced, and more
easily available for retailers to order and stock. In
addition, there is further backup provided via our
promotes After
service website. In all, this means that retailers can
stock and recommend Tetra equipment with con-
fidence, knowing that there is an extensive sup-
Sales Service
port network to back them up.”
For more information call 02380 606070.
Tetra is strongly promoting its After Sales Service
Package with in-store stickers and After Sales
Service cards to make the sale of new equipment
and parts even easier than before. Tetra’s Service
Centre complements the support offered by retail-
ers to their customers by providing 24-hour access
to help at www.tetra-service.net. It will offer the
services of a spares shop where fishkeepers can
obtain parts that are not commonly stocked, re-
mote diagnosis of problems, and support for war-
ranty claims. In addition to this, all Tetra spare
parts are now easier for retailers to order via their
wholesaler, following the production of a new
spares price list and catalogue. Rupert Bridges,
Product Manager, comments: “Modern con-
sumers expect a high level of after-sales support
when it comes to electrical items and this is what
we have been working towards over the last 12
months. This includes ensuring that our spare
A QUICK STEP TO SUCCESS
Tetra says its Quick Step product pack will help retail- the complication and confusion out of deciding which
ers increase sales by cross-selling some of Tetra’s best products to buy. This also saves the retailer time, and
selling food and care products. The Quick Step Kit is helps them to cross-sell our most popular lines.” The
aimed at new fishkeepers and offers a pack containing Tetra Quick Step Kit also comes with a simple guide
Tetra Aquasafe (100ml), Tetra SafeStart (100ml), that breaks down the four essential steps to setting up
TetraMin (20g) and Tetra EasyBalance (100ml), with a and maintaining a clean and healthy aquarium. Each
promotional RSP of £18.61, which means that the step is linked to one of the four Tetra products in the
customer saves £3.15. Rupert Bridges, Product Kit; it’s Quick and simple! Promotional packs are sup-
Manager at Tetra UK comments: “The idea behind ported by point of sale material for use in-store.
the QuickStep kit is to help retailers provide new cus- For more information call 02380 606070 or visit
tomers with the key products they need to set up their www.tetra.net
aquarium. At a time when they are taking in a lot of
information about setting up their aquarium, it takes
Garden & Hardware News 19
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