industry news
Inspiring the nation’s bakers
Pyrex was a proud supporter of and a non-stick coating inside and out.
National Baking Week which took Each product in the range comes with
place last October and helped to revi- a five-year guarantee meaning you can
talise the UK’s enthusiasm for home offer your inspired bakers peace of
baking. The campaign included mind and product satisfaction. The
coupons, special offers and demon- collection includes a Pizza Pan, Cake
strations, and received national media Pan, Loaf Pan, Flan Pan, Quiche Pan,
coverage and a great response from Roaster, Oven Tray, Muffin Tray, Bun
the public. The cookware specialist of- Pudding Tray and a Springform. Each
fered participants in the second annual design can withstand temperatures of
National Baking Week a number of up to 230°C and has its size em-
easy to make recipes via its website, bossed on the edge, making the right
encouraging them to bake and share, size pan easy to find when rummag-
and perfectly complementing its range ing around in the cupboard!
of non-stick bakeware. Made of car- For more information
bon steel, the range incorporates Easy call 01327 323010
Grip handles with non-slip raised dots or visit www.pyrexuk.com
Carte Blanche gets media savvy
Carte Blanche Greetings has success- to win sets of My Blue Nose Friends
fully amplified its PR and promotional plush figures as well as tickets to Jonas
efforts for its My Blue Nose Friends Brothers and Taylor Swift concerts.
brand, boosting the supplier’s success Carole Kavanagh, CBG’s creative di-
over the festive trading period. It has rector commented on the new tactics:
teamed up with PR agency Touch PR “The campaign recognises the fact
to target the core market of 12 to 16 that today’s young people are very
year-olds. The successful campaign has media and celebrity aware. My Blue
achieved coverage in a collection of Nose Friends is hugely popular in the
teen magazines including Shout, Bliss 12 to 16 year-old age group and we
and Star Girl as well as children’s news- wanted to ensure the Friends have a
paper First News. The supplier has presence in their wider communities,
also started to use social networking whether online or in magazines.”
to boost the brand’s profile by creating For more information
a poll to match teen stars with the call 01243 792600,
Friend they most closely resemble. email info@cbg.co.uk or visit
There have also been competitions www.mybluenosefriends.com
6 Department Store Buyer
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28