industry news
Professional trend
analysis directly
Kiniki grows
Trendstop.com’s CEO Jaana Jätyri comments that the
to your mobile
company has been “extremely pleased with the initial re-
action to the TrendTracker
TM
app, both from our existing
for 2010
Trendstop.com customers and also the many thousands
A leading UK manufacturer is offering retailers
Trendstop.com is a leading online trend forecasting of consumers who downloaded the app from the Apple
the chance to snap up its tan-through
and analysis service, with clients ranging from iTunes App store. We have had some great feedback and
swimwear in time for summer 2010. Despite
Etailers and retailers such as Asos and Next to luxury ideas that we are already working on implementing in
the recession, online retailer Kiniki.com in-
brands, stylists and celebrities. Last month they be- the next version. We had just under 20,000 downloads in
creased its workforce last year to cope with
came the first trend agency to make professional the first two weeks after launch. The TrendTracker
TM
app
the demand for its tan-through designs, which
trend analysis available for the mobile phone. was featured in the ‘New & Noteworthy’ section on the
launched in spring 2009 and enjoyed sales of
Trendstop.com’s first application or ‘app’, the iTunes App Store in our first week of launch, and in the
more than 30,000 last summer. Backed with a
Trendstop TrendTracker
TM
was developed to cover ‘What’s Hot’ section for the second week, so we were
national marketing and PR campaign,
trends from the Fall/Winter 2010-11 ready-to-wear extremely flattered to have our first attempt at an app be
Kiniki.com plans to boost already impressive
shows, as they happen. It provides professional fash- selected for these sections.”
sales by seeking new trade partners. “We have
ion trend forecasts, instant coverage from the fashion Trendstop.com is currently developing further profes-
tapped into a market with virtually no competi-
shows, photo galleries and daily catwalk trend analysis. sional versions of their TrendTracker
TM
app, which will
tors, which is why our tan-through range is
The application also includes the most fashionable compliment the professional trend forecasting service
selling so well,” says John Walker, founder of
events, venues, show schedules and news from the they offer online and through their consultancy service.
Kiniki.com. “As well as spelling the end of tan-
shows in New York, London, Milan and Paris. For a free trial or more information
lines our patented products can be worn like
It is free to download from the iTunes store for contact Ross Parkes at ross@trendstop.com,
ordinary swimwear and dry three times as
iphone, and from http://www.trendstop.com/mobile or download Trendstop’s free mobile applica-
fast.” Designs come in a range of styles and
for other types of phone. tion from: http://www.trendstop.com/mobile
prints for men and women, including swim-
suits and wraps that help ladies cover up
without getting in the way of a great tan.
Kiniki is offering excellent packages to retail
partners for minimum orders of £500.
Established in 1976, Kiniki.com has grown
from a backroom business for mail order men’s
underwear into a British manufacturing success
story with an international client-base and
more than 30 million sales under its belt.
For more information call 01782 611
599 or visit www.kiniki.com
PENALTIES FOR LATE PAYE PAYMENTS
Clare Munro, member of the UK200 Tax Panel re- ments will result in a penalty of 1 per cent of the late
ports the introduction of a new system of penalties paid sum and employers who are late eleven months
for late payment of PAYE with effect from the 2010- out of twelve will be charged 4 per cent of the
2011 tax year. New rules apply to payments of amount overdue. Additionally, any one payment made
income tax and employees’ Class 1 NICs collected more than six months late will incur a 5 per cent
under PAYE and to employers’ NICs, Construction penalty, with a further 5 per cent being charged if the
Industry Scheme and Student Loan deductions. From payment is still outstanding after twelve months.
April 2010, payments must be made on time in order For more information visit
to avoid incurring a penalty. Whereas one slip in a tax www.uk200group.co.uk or www.hmrc.gov.uk
year will incur no penalty, two, three or four late pay-
Department Store Buyer 7
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