Cover Photo:
Clogau Gold’s
Inner Charm
page 18
April 2010
When shopping - whether in a for money is extremely important to my peers and I. through. Service should be first not last and this is ex-
department store, supermarket, high However value is becoming more about the overall actly the topic that Tim Ogle, CEO of Retail Eyes
street retailer, online or even charity offer rather than simply price; I feel cheated if I have focuses on in this issue’s Last Word, page 26.
shop - I often find myself analysing spent money with a company that clearly doesn’t val- As you begin to build your Autumn/Winter collec-
my purchasing behaviour. I try to as- ue my custom, and I’m not alone. Customers are tions, in this issue we take a look at the blossoming
sess what factors have influenced becoming extremely sensitive to service and, whilst trend for wool and why it could be a key fabric for
particular decisions (convenience, department stores on the whole offer pretty good 2010 and beyond: see page 14 for more. We also cel-
timing, atmosphere, price, quality, economics, fi- service, no retailer is immune to disloyalty if it fails to ebrate some of the brands that have successfully
nance, impulse, desire, necessity, peers, age and satisfy its shoppers. Recently whilst shopping at a weathered the storm that was 2009 with a selection
service, the list could go on) and whether these influ- well-known department store that prides itself on of their stories and products from the last year start-
ences are individual, or representative of a wider service I have been made to wait to be served whilst ing on page 22.
trend. I purposefully note service last, specifically be- staff members finish their conversations. Another
cause it often seems an afterthought with businesses time the product I was purchasing registered on the I hope you enjoy the issue!
dealing with consumers. Over the last year I have be- till as twice the price on the shelf. When I questioned
come increasingly disillusioned with businesses clearly this I was told that I ‘must have read the price wrong.’
desperate for consumer spend, ploughing huge I stood my ground and it emerged that actually their
Naomi Davis,
budgets into finding ways to attract it and yet treat- system needed updating. 2010 is going to be a tough
ing customers extremely poorly. Unsurprisingly value year; don’t rely on your reputation to carry you Editor
EDITORIAL:
Editor: Naomi Davis
FROM THE EDITOR 4
16TECHNOLOGY
naomi.davis@onecoms.co.uk
The latest news and dates for your diary. Gadgets and gizmos for 2010.
PRODUCTION:
Graphic Designer: Kerri Cuthbert
INDUSTRY NEWS 6 18 PRODUCT INNOVATIONS
kerri.cuthbert@onecoms.co.uk
Happenings within the industry. The essential collection.
SALES:
Sales Team Leader: Donna Jenkins
QUESTION TIME 8
donna@onecoms.co.uk
Account Executive: Zoe Walsham
zoe.walsham@onecoms.co.uk
Advertising Sales: Michelle King
michelle.king@onecoms.co.uk
Yearbook Sales: Melanie Bell
mel.bell@onecoms.co.uk
ADMINISTRATION:
Accounts: Carole Todd
carole.todd@onecoms.co.uk
Reception: Joanne Cluer
jo@onecoms.co.uk
21 RETAIL SOLUTIONS
Data controller: Rebecca Hubbard
TOYS & GAMES 12 22A YEAR IN REVIEW: 2009
A selection of the best.
Published by onecoms, a
trading division of Media One
Communications Ltd. Geneva
House, Park Road, Peterborough,
PE1 2UX. Telephone 01733 756555.
www.onecoms.co.uk
Copyright 2009, all rights reserved.
No part of this publication may be
reproduced in any way without
written permission from the
publisher. All views and opinions
26THE LAST WORD
expressed are not necessarily
TRENDS: WOOL 14 Tim Ogle from Retail Eyes on
those of the publisher.
Set to warm up your Autumn profits. why the customer is King.
Department Store Buyer 3
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28